London-based tech company Nothing has just found its new Global Brand Ambassador for its new campaign for Headphone (1) Pro – V of BTS.

The campaign, shot in Seoul by Dorothea Sing Zhang, showcases the simplicity and stylish nature of the superstar, “spotlighting the experimentation and versatility of authentic expression.” The collaboration is a “celebration of technical excellence, both in V’s impact on music culture and Nothing’s design-led engineering”.

“I’m excited to be part of this bold new chapter with Nothing,” says V in a press release. “Headphone (1) Pro is a design grounded in creative expression, and I look forward to our journey together.”

The 30-year-old South Korean artist is a known face for many global campaigns, including the French fashion brand Celine, Cartier, Compose Coffee, Coca-Cola Korea, beauty brand TIRTIR, Japanese outdoor lifestyle brand Snow Peak, Japan’s Yunth, and Korea’s Paradise City resort. Not to mention his brand collaborations with members. Now, V is promoting the Headphone (1) Pro, Nothing’s most recent audio product.

“V has an instinct for fearless experimentation,” Carl Pei, Co-Founder and CEO of Nothing, said. “He’s always pushing into different sounds and styles - he follows his creative instincts, not tried-and-tested formulas, and that’s exactly what we wanted to capture with Headphone (1) Pro. We’ve built it to give people more freedom and flexibility in everyday listening. V was the perfect choice as we define technical excellence for the next generation of creatives.”

The BTS members are known as the “Sold Out” Kings, able to promote a product and sell out the exact one they are using. When V became the global ambassador of the Japanese skincare brand Yunth, the products he promoted sold out across major Japanese retailers within 24 hours . The items that V wore for Snow Peak Apparel and Champion were also sold out within days.

The company has worked closely with international artists, including its Spring 2026 campaign with Charli XCX, who also became a shareholder this year . The Weeknd is also a part of Nothing’s impressive roster of artist shareholders. Nothing also launched Club Nothing ®, a new music fund for the next generation of nightlife curators, highlighting its focus on current trends and cultural appeal.

For more information on the product and V’s campaign with Nothing’s Headphones (1) Pro, click here .