D rive enterprise growth. Introduce a new product or revive sales for a stagnant one. Bolster confidence in a company across public and private markets. Become a talent magnet. And do it all in a world that grows more agentic by the day. Those are the expectations of today's chief marketing officers.

CMOs need a quiver of sharp arrows to perform this multifarious job, and one of those arrows is the ability to drive influence. To sell, CMOs need to effectively "tell," a critical skill from the boardroom to the shop floor. The executive posting daily, speaking everywhere and dominating the trade press may be influential. Or they may simply be visible. These are not the same thing and conflating them has always been one of the field's more expensive mistakes.

The people on the 2026 Forbes World’s Most Influential CMOs list have achieved something much harder than attracting attention. They have moved things: companies, categories, consumer decisions and cultures. Sometimes quietly, sometimes with enormous public flair — but always with commercial consequence as the North Star, and under pressures almost unimaginable a few years ago. Artificial intelligence is no longer an experiment running in a lab somewhere. It is restructuring marketing functions globally reshaping creative production, collapsing timelines, personalizing at a scale that no human team could manage, all while simultaneously raising profound questions about authenticity, authorship and trust. The CMOs who made our list have the weighty responsibility of determining what AI makes possible and what it should never replace.

Sports—as a business, global cultural force, and commercial platform—has arrived at a new scale of ambition. The appearance on the list of marketing leaders from the NFL, Formula 1, FIFA and the Premier League reflects how these organizations’ CMOs manage some of the world's most watched and emotionally charged brands across dozens of countries and cultures, using increasingly complex revenue models to do it. The people running marketing for these entities are among the best in the business.

Apparel tells a story about the enduring power of identity. Five brands on this list—Nike, New Balance, Levi's, American Eagle and Lululemon—sell clothing in the technical sense and culture in every commercially relevant sense. Their CMOs engage in something closer to anthropology than advertising: understanding where their customers’ mindsets are going, and ensuring the brand is already there when they arrive.

The automotive sector is living through one of the most disruptive periods in its history. The vehicle itself is being redefined. The competitive landscape has been redrawn. Five CMOs, from BMW, Renault, Mercedes-Benz, Nissan and Ford, appear on this year's list—a sign that in industries facing structural reinvention, the ability to hold and reframe a brand is not a soft capability. It is one of survival.

Across the list, the title "CMO" is increasingly shorthand for something larger. Chief Commercial Officer. Chief Growth Officer. Chief Brand Officer. Chief Customer Officer. The function has often absorbed accountability for revenue, experience and transformation that once lived elsewhere, and the titles are catching up. What remains constant is the mandate: connect what an organization offers to what people actually want and do it profitably, at scale, over time.

Many listees are appearing on the list for the second, third or fourth time not because of a single campaign, product launch or moment of cultural relevance, but because their influence has proven durable. Those who would have made the list for the fifth time get elevated to a whole new level: the Forbes CMO Hall of Fame . Those nine special honorees are featured here. We also have identified six more who assumed their role only this year, and whose impact is impossible to ignore: our CMOs to Watch .

The list was created once again through Forbes ’ partnership with Sprinklr, with supplemental data from LinkedIn. The starting pool exceeded 1,500 CMOs across industries and regions worldwide. We assessed more than 10 billion data points within 20 domains of marketing influence that encompass:

  • Attention for Marketing Work: How CMOs drive marketing and advertising innovation with ads and campaigns that generate attention and praise from media and other outlets
  • CMO Attention, Sentiment & Salience: How CMOs drive interest, awareness and goodwill for their brands through their own media and online presence
  • Brand Awareness & Sentiment: How CMOs drive their brands’ relevance and share of attention

The full methodology can be found here .

In a change from previous years, we evaluated leaders at the enterprise brand level only, excluding sub-brand and divisional marketing heads. The data runs from April 2025 through March 2026. Even though a CMO might have left their role after that period, we are including them on the list because of their performance during that time.

The 50 people on this list effect change in ways that don't always announce themselves. Through their decisions, relationships, creative bets and organizational will, they may remake what their companies do and what their industries consider possible. That is what influence actually looks like. More than a post. More than a panel. It’s driving real growth in a world that is quietly rearranging.

The Forbes World’s Most Influential CMOs List: 2026

Chief Marketing Officer, Netflix (United States)

Topping the Forbes World’s Most Influential CMOs list for the third year in a row, Lee has helped redefine what modern entertainment marketing looks like. She has helped transform Netflix from a streaming platform into one of the world's most influential engines of deeply localized, fan-first storytelling built around culture, behavior and community—leading to Netflix surpassing 300 million paid memberships in 2025 and $39 billion in revenue. Over the past year, she also helped accelerate Netflix's advertising business, which by May 2026 has grown to reach more than 250 million global monthly active users. Under Lee's leadership, Netflix has expanded beyond traditional content marketing into live events, sports and immersive fan experiences by supporting major cultural moments, including The Roast of Tom Brady, the Jake Paul-Mike Tyson fight and the company's partnership with World Wrestling Entertainment. Her teams are known for blending social engagement, creator partnerships, experiential activations and culturally nuanced campaigns that turn programming into global phenomena. Her approach recognizes that viewership is increasingly participatory, personal and shaped by shared experiences both online and offline. “Real impact comes from meeting fans where they actually are,” Lee says. Whether helping transform Squid Game into a worldwide phenomenon or building organic momentum around breakout hits like Baby Reindeer, Lee has helped position Netflix at the center of pop culture. Before becoming CMO in 2022, Lee held senior leadership roles at Spotify, Condé Nast and J.Crew.

Chief Commercial Officer, Formula 1 and President & CEO, Las Vegas Grand Prix, Inc. (United Kingdom)

Prazer oversees the commercial strategy for one of global sports’ fastest-growing entities. In 2025, Formula 1 generated a record $3.87 billion in revenue, with attendance reaching 6.75 million and viewership up 21% year-over-year as the sport expanded from motorsport into broader entertainment, media, hospitality and consumer experiences. She led the development and launch of the Las Vegas Grand Prix—one of modern sports' most ambitious events—establishing it as a premier commercial and hospitality platform and securing a long-term extension through 2037. She reshaped Formula 1’s partnership strategy, overseeing major deals with brands like American Express and LVMH to broaden the sport’s commercial footprint. Beyond sponsorships, she has extended F1’s reach through year-round fan experiences, consumer products and media ventures, including support for Apple Original Films' highly anticipated F1 feature film. “For leaders, the opportunity is to think bigger—moving beyond moments to create communities and experiences people genuinely want to be part of,” Prazer says. In addition to her F1 duties, she serves as President and CEO of Las Vegas Grand Prix, Inc. That 2025 sold-out race drew over 300,000 attendees and generated 1.8 billion social impressions. This is Prazer's debut on Forbes' World's Most Influential CMOs list.

Chief Marketing Officer, Visa (United States)

Cooper leads Visa's global marketing across consumer, B2B, sponsorship, digital and analytics functions in over 200 countries. In 2025, Visa generated over $40 billion in revenue, processed more than 245 billion transactions and expanded its network to 12 billion endpoints. As digital payments increase, Cooper has focused on connecting commerce, culture and technology. His influence is evident in Visa's work with the Olympic and Paralympic Games and the FIFA Women's World Cup, where sponsorships support women entrepreneurs and small businesses. He has overseen high-profile campaigns like "Tap In" with Jason Sudeikis and "Pro Move" with Anderson .Paak to educate consumers on financial security and digital commerce. “We are on the verge of a marketing renaissance, where new forms of narrative will arise, AI agents will become a customer segment, and trust will be a precious commodity,” Cooper says. Previously a leader at BlackRock, BuzzFeed, and PepsiCo, this is Cooper's fourth appearance on the Forbes list.

Chief Marketing Officer, National Football League (United States)

Under Ellis's stewardship, the NFL has evolved beyond a sports league into one of the world's most influential entertainment platforms. Credited with modernizing the league's brand, he has helped shift the NFL away from traditional corporate messaging toward a more relevant, and inclusive fan experience built around players, communities, and year-round engagement. A cornerstone of Ellis’s strategy is the "Helmets Off" initiative, which repositioned players as multidimensional personalities rather than mere athletes. By highlighting their personal journeys, fashion and diverse interests, the league has deepened its connection with younger demographics, women, and Hispanic audiences, cultivating the largest and most diverse fan base in NFL history. Furthermore, Ellis has spearheaded the league’s expansion into gaming, social media and creator platforms while accelerating global reach through international fixtures and the promotion of flag football ahead of its 2028 Olympic debut. In 2025, the league generated more than $23 billion in revenue and accounted for 86 of the 100 most-watched television broadcasts in the United States. Ellis’s honors have included induction into both the American Advertising Federation Hall of Fame and the Marketing Hall of Fame, multiple Emmy Awards, and being named Ad Age’s Marketer of the Year. This is Ellis’s fourth consecutive appearance on the World’s Most Influential CMOs list.

Chief Marketing Officer and Head of Luxury Brands, Hilton (United States)

In leading Hilton’s brand, performance marketing and luxury strategy, Weinstein oversees a global portfolio that spans 28 brands and more than 9,200 hotels across 144 countries and territories. He has spearheaded the company’s enduring “Hilton. For the Stay.” platform and the “It Matters Where You Stay” campaign, while concurrently driving the record-breaking growth of Hilton Honors, which has surpassed 250 million members through strategic partnerships with American Express, Mastercard, McLaren Racing, the GRAMMYs, AutoCamp and Explora Journeys. Under his leadership—and during Hilton’s expansion of 500,000 hotel rooms planned or under construction worldwide—the brand continues to meet global demand for luxury, lifestyle and premium experiences. “The future of marketing belongs to brands with conviction,” Weinstein says. “AI will make creativity more accessible and relevance more scalable, but the brands that truly break through will be the ones that pair technology with humanity.” Prior to Hilton, Mark was a consultant at MarketBridge and PricewaterhouseCoopers.

Global Brand President & Chief Marketing Officer, New Balance (United States)

Following New Balance’s “Fearlessly Independent Since 1906” ethos, Davis has helped lead the company’s transformation from product-led to brand-led. He prioritizes long-term brand equity over short-term hype, positioning the company as a preeminent brand across elite sports, streetwear and luxury fashion. Through a co-authored partnership model, Davis has built collaborations across sports, entertainment, and luxury, with athletes such as Coco Gauff, Shohei Ohtani and Cooper Flagg, as well as Prada, Moncler and LVMH. “The future will not be defined by what technology can do, but by what human instinct, empathy and imagination can create,” Davis says. He oversees the company’s global product architecture, merchandising and demand-generation strategy across 130 countries. Since 2021, New Balance more than doubled its global sales to $9.2 billion in 2025.

Member of the Board of Management for Customer, Brands, Sales, BMW AG (Germany)

Goller oversees customer strategy, global sales, brand management and marketing for BMW, Mini and Rolls-Royce at a pivotal moment for the automotive industry. In 2025, BMW generated $156 billion in revenue while continuing to expand sales of electrified vehicles and prepare for the launch of Neue Klasse, the company's next-generation platform designed to integrate electric drivetrains, software, AI and digital experiences. His leadership comes as automakers navigate intensifying competition in electric vehicles, shifting consumer expectations and growing geopolitical pressures. Drawing on more than two decades at BMW—including eight years leading the company's operations in China, its largest market—Goller has played a central role in shaping Neue Klasse’s commercial strategy, beginning with the highly anticipated BMW iX3. He has also continued BMW's rollout of its agency sales model across Europe, part of a broader effort to strengthen direct customer relationships and modernize the retail experience. Goller has helped steer BMW through market volatility, including tariff uncertainty and increased price competition in China, while maintaining the company's focus on premium positioning. “The future of marketing is built on relevance and a human-centered approach that amplifies creativity,” Goller says. This is Goller's first appearance on Forbes World's Most Influential CMOs list.

Executive Vice President and Chief Commercial Officer, Four Seasons Hotels and Resorts (Canada)

Under Speichert’s leadership, Four Seasons has pursued one of the hospitality industry’s most ambitious expansion strategies by broadening its business across hotels, residences, private aviation, yachts, wellness, retail and experiential travel. As luxury becomes increasingly defined by personalization rather than exclusivity alone, Speichert says that technology should enhance—not replace—the human experience. “At Four Seasons, we call this AI meets EI, where advancements in technology come together with the emotional intelligence and genuine care of our people,” he says. Since joining Four Seasons in 2021 as the company’s first chief commercial officer, Speichert has also helped push the brand beyond traditional hospitality by leaning on consumer insights and digital innovation. That vision is taking shape through ventures such as Four Seasons Yachts, the company’s first entry into luxury maritime travel, which is expected to launch later this year and reflects the brand’s broader move beyond traditional hospitality. Before Four Seasons, he held senior leadership roles at GSK Consumer Healthcare, Google, L’Oréal, and Colgate-Palmolive.

Former Chief Marketing Officer, OpenAI (United States)

Before stepping down in April for health reasons, Rouch helped shape the public narrative around one of the world’s most disruptive technology companies. As OpenAI's first CMO, she led global marketing as ChatGPT evolved from a breakthrough curiosity to a mainstream platform with hundreds of millions of users. During her tenure, OpenAI’s annual revenue surpassed $20 billion as generative AI adoption accelerated across consumers, businesses and governments. Rouch influenced OpenAI’s expansion beyond the tech community into popular culture—notably overseeing the company's first Super Bowl campaign, "Introducing the Intelligence Age", a milestone that positioned AI alongside previous technological revolutions to a massive global audience. She also helped shape OpenAI's public-facing approach to trust, transparency and commercialization amid intensifying sector competition. Previously, Rouch spent over a decade at Meta scaling Facebook, Instagram and WhatsApp, and served as Coinbase’s first CMO. “Every generation gets a handful of technologies that fundamentally change what's possible,” Rouch says. “The brands that matter most in the AI era are those that make powerful technology feel useful, understandable, and deeply human.” Rouch says. This is her first appearance on Forbes World's Most Influential CMOs list.

Chief Business Officer, FIFA (Switzerland)

Since assuming his role in 2022, Gai has modernized FIFA’s commercial and fan engagement strategies ahead of the 2026 World Cup. Under his direction, FIFA launched pioneering "Preferred Platform" partnerships with YouTube and TikTok to deliver real-time, behind-the-scenes content through creator programs and AI-driven coverage. High-profile deals with Kraken, Unilever and Salesforce helped drive over $2.6 billion in 2025 revenue. "At FIFA, we harness the power of football to unite the world, and that same principle should guide modern marketing in building experiences that are inclusive, authentic and emotionally meaningful on a global stage," Gai says. With the 2026 tournament projected to generate $8.9 billion and potentially $40 billion global GDP impact, the former Juventus executive continues to solidify soccer as a premier global business platform.

11. Nicole Hubbard Graham

Executive Vice President & Chief Marketing Officer, Nike (United States)

Graham oversees the Nike, Jordan and Converse portfolios, helping drive the world’s largest athletic brand’s "Sport Offense" strategy. She helped lead "Winning Isn't For Everyone," Nike's global Paris Olympics campaign that generated more than 12 billion impressions globally and was ranked first, by the consumer intelligence platform Engagement Labs, among Olympic sponsors for emotional engagement and memorability. Helping Nike generate $46.3 billion in 2025 revenue, she also expanded the iconic "Just Do It" platform through the "Why Do It?" campaign, which focused on youth and shifted the narrative from pure performance pressure to internal purpose and reflection. It reinterprets the emotional elements of sports by focusing on the psychological challenges today's youth face, adjusting the slogan from an uncompromising command into a thoughtful question. A Nike veteran who returned to the company in 2024, Graham has also helped integrate live sports moments, athlete storytelling and Nike's digital ecosystem into a more unified consumer experience.

Chief Marketing Officer, American Eagle (United States)

Brommers helped turn American Eagle into one of the most culturally relevant brands for Gen Z, helping the company generate more than $5.3 billion in annual revenue in 2025. Under his leadership, the company has sharpened its voice through campaigns that blend fashion and entertainment while sparking conversation—and at times controversy—such as the brand’s ads featuring Sydney Sweeney and the homophone of “jeans” and “genes” that led critics to accuse the ad of inadvertently promoting eugenics and genetic superiority. His influence comes as brands increasingly compete for attention in fragmented digital communities. “I like to say that great brands must program themselves like a streaming service: give your audience recurring moments they love and storylines that keep them on the edge of their seats, with plot twists they never saw coming,” Brommers says. “And, above all, never be boring.” Before joining American Eagle, Brommers held senior marketing leadership roles at Gap, Abercrombie & Fitch and Calvin Klein, building a career around modernizing legacy brands for new generations.

Chief Growth and Marketing Officer, Chime (United States)

Since joining Chime in 2022, Mehra has unified brand, product and data into a single engine that helped drive Chime’s 2025 public market debut, $2.2 billion in revenue, and 31% year-over-year growth. By backing innovations such as MyPay and the Chime Card, he has strengthened the company’s position as a top banking-services brand. “We are unquestionably living in the golden age of marketing,” Mehra says. “The tools are available to everyone. What separates the winners is how they use them to build brands that matter to people and drive durable growth.” Mehra’s strategy is characteristic of a career built on creating categories, not just competing in them. Before Chime, he spurred digital transformation at Walgreens and helped bring consumer genomics into the mainstream at AncestryDNA.

Executive Vice President and Global Chief Brand Officer, Starbucks (United States)

In a newly created role for Starbucks, Lieberman is tasked with sharpening the company’s focus on its core coffee heritage. Bridging her deep expertise and modern consumer expectations, Lieberman’s approach is rooted in assessing shifts in loyalty and convenience for a company that generates $36 billion in annual revenue. She oversees a vast portfolio—from marketing and product to digital insights and CPG—while architecting the next chapter of Starbucks’ global position. “Winning brands are built by teams obsessed with understanding how the world is changing, what customers truly need, and how their brand can add real value,” Lieberman says. “In a world moving faster every day, relevance belongs to the curious.” Her career has been defined by high-stakes reinvention, most notably enhancing Chipotle’s digital efforts (such as self-ordering on tablets) and revitalizing the Yahoo brand for a new generation. This is Lieberman’s first appearance on the Forbes list.

Executive Vice President & Chief Marketing Officer, Microsoft (United States)

Numoto directs the global brand, product and commercial strategy for Microsoft’s expansive portfolio, spanning Azure, Windows, Xbox and Copilot. He sits at the nexus of the industry’s most critical shift, scaling Microsoft’s AI strategy beyond chat interfaces to include sophisticated agentic systems and enterprise-wide platforms. A key architect of Microsoft’s growth—reaching $281 billion in fiscal 2025 revenue—Numoto is helping redirect the future of work as Microsoft embeds AI directly into the fabric of daily productivity through Microsoft 365 and GitHub. “The future of marketing isn’t about doing more. It’s about shortening the distance between an idea and its impact. AI makes that possible, but it also raises the bar on craft and judgment,” Numoto says.

Executive Vice President, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, PepsiCo (United States)

Wakely leads PepsiCo's global consumer organization across marketing, insights, R&D, design, and category strategy while also overseeing growth for the company's international foods business. In 2025, PepsiCo generated more than $92 billion in annual revenue, with digital accounting for over 70% of its advertising investment as the company expanded its use of AI, commerce media and data-driven marketing capabilities. Her responsibilities include Growth Navigator, a data and analytics platform used to identify category, consumer and market opportunities across PepsiCo's global portfolio. She also oversees one of the industry's largest in-house creative organizations, a 500-person team that has earned more than 160 Cannes Lions and 100 Effie Awards over the past decade. “Technology may change how brands are found, but it's human understanding and creativity that ultimately determine whether they're chosen and loved,” Wakely says. Wakely's responsibilities extend beyond marketing into product innovation, design, and long-term growth strategy. Her influence is evident in major global partnerships, including PepsiCo's Formula 1 agreement, which integrates brands such as Gatorade, Doritos, and Sting Energy.

Global Chief Marketing Officer, Infosys (United States)

Virmani drives the global brand, marketing strategies, and communications for Infosys, emphasizing authenticity at the core of the brand and helping generate more than $19 billion in revenue in fiscal 2025. His leadership extends beyond marketing: by spearheading high-profile global partnerships (most notably in elite and grassroots tennis), he leveraged sports to tell brand stories and showcase the company’s technology. He also directly manages marketing for the products and platforms portfolio, fueling the expansion of flagship brands like Finacle. Beyond his primary role, Virmani serves on several boards and is Trustee of the Infosys Foundation. “The future of marketing will belong not to brands that simply use AI to become more efficient, but to those that create deeper human relevance at scale,” Virmani says. “In the race for efficiency, authenticity will be the true differentiator.” This is his fourth consecutive year on the Forbes Most Influential CMOs list.

President, Luxury Consumer Audio & Chief Marketing Officer, Bose (United States)

Mollica leads Bose's global brand strategy and consumer engagement alongside its luxury audio division, which includes McIntosh and Sonus faber. As Bose expands across personal audio, home entertainment and automotive partnerships, Mollica oversees a portfolio within a global luxury audio market that surpassed $125 billion in revenue in 2025. His leadership reflects a strategic pivot toward earned relevance over traditional advertising; in 2026, he launched Bose Studios to support emerging artists and produce original content. This shift from hardware-centric marketing to a content model emphasizes platform-specific programming across social media and creator partnerships. “Future-leading brands won't be built through one-off campaigns or constant paid reach,” Mollica says. “They'll be built through a consistent stream of mission-driven content that earns people's attention over time.” Mollica's background includes senior roles at Under Armour, Disney, Viacom/MTV Networks, Ralph Lauren and Nissan.

Chief Marketing Officer, Duolingo (United Kingdom)

Orssaud oversees marketing for Duolingo, the language-learning platform that surpassed $1 billion in revenue in 2025 as it expanded into math, music and literacy. Since joining the company in 2020, he has helped transform Duolingo's green owl mascot into one of the most visible characters on social media, generating billions of organic impressions and helping establish the brand as a case study in earned attention. Under Orssaud's leadership, Duolingo became known for a distinctive social strategy that prioritized participation in internet culture over traditional advertising. The approach helped the company reach younger audiences. “The future of marketing is less about buying attention and more about earning relevance,” Orssaud says. “The brands that win will feel more like creators and communities than advertisers.” Among the company's more notable efforts was a five-second Super Bowl advertisement that was timed to coincide with app notifications sent to millions of users, linking a major media moment directly to customer action. As Duolingo's audience and visibility have grown, Orssaud has also broadened the company's marketing mix beyond social media, expanding creator partnerships and integrating the brand more directly into the product experience. Before joining Duolingo, Orssaud held senior marketing leadership roles at Spotify and Sony Interactive Entertainment.

Chief Marketing Officer, Snowflake (United States)

Persson has spent nearly a decade helping build Snowflake from an emerging technology company into one of the most important players in enterprise software. “AI is fundamentally changing what marketers can do, from personalization to real-time decision-making, but none of it matters if customers don’t trust how their data is being used,” Persson says. Snowflake revenue grew nearly 30% in 2025 to $4.68 billion. Before joining Snowflake in 2016, Persson served as CMO at Apigee and held senior leadership roles at Genesys, helping guide those tech companies through IPOs and acquisitions. This is Persson's first appearance on Forbes ’ Most Influential CMOs list.

Global Chief Marketing and Communications Officer, Canva (Australia)

As employee No. 5 at Canva, Kitschke has spent 13 years scaling the company into a global design leader. By 2025, Canva’s focus on visual communication and AI innovation propelled the company beyond $3 billion in revenue. “We're entering a great creative renaissance,” Kitschke says. “The brands that define the next chapter won't simply be the fastest or the loudest. They'll be the ones with a clear point of view, a deep sense of responsibility, and the imagination to create work that truly matters.” Under Kitschke’s leadership, Canva has become a universal platform for collaboration, redefining how organizations can tell their stories visually. As generative AI reshapes the industry, he advocates for technology that enhances creativity more efficiently. This marks Kitschke's fourth consecutive appearance on this Forbes list.

Vice President, Business Development and Partnerships, Spotify (Sweden)

Hazan oversees Spotify's growth, partnership and commercial initiatives, helping drive the platform which reached 678 million monthly active users and generated $19.4 billion in revenue in 2025. Since joining the company in 2011, he has played a key role in expanding Spotify Premium from 1 million to 268 million subscribers while shaping the partnerships strategy behind some of the company's most visible consumer and business growth efforts. Spotify's landmark partnership with FC Barcelona reimagined traditional sports sponsorship by integrating artists directly into the club's global platform. The collaboration featured special matchday jerseys that highlighted artists including Drake and Rosalía. Hazan also leads the global execution of Spotify Wrapped, the company's annual personalized listening campaign that has evolved into a widely anticipated and shared marketing moment. “The most powerful thing a brand can do today is make someone feel like they belong to something,” Hazan says. “When fandom becomes your strategy, you stop interrupting people's lives and start becoming part of them.” As Spotify expands across video, creator monetization, and new partnership models, Hazan continues to help shape how the company turns audience scale into deeper engagement, loyalty and cultural relevance.

Vice Chair, Santander España, and Senior Vice President and Head of Communications, Corporate Marketing and Research, Grupo Santander (Spain)

Cendoya leads communications, marketing and research for Grupo Santander, which recorded $67.3 billion in 2025 revenue and serves 175 million customers. In over two decades at the bank, he has established Santander as a leading global financial brand, overseeing its public voice across regulatory, investor and consumer markets. His leadership included the global brand unification and high-profile partnerships with Formula 1 and Ferrari. Recently, Cendoya streamlined global marketing via Publicis Flame, an agency integrating creative, media, and data services. He also heads Santander's Public Policy and Research Centre, where he advocates for simplified European regulatory frameworks for small businesses to foster innovation. “The future of marketing lies in hyper-personalization, but the challenge goes far beyond,”Cendoya says. “The brands that will truly stand out are those capable of using technologies not only to sell more effectively, but to connect more meaningfully and responsibly with society.”

Chief Branding Officer, Renault Group (France)

Belloni drives the brand strategy for Renault—which generated $65 billion in revenue in 2025—through a shift toward electrification, software-defined mobility and performance. Overseeing the Renault, Dacia, Alpine and Mobilize brands, he has accelerated EV ambitions with high-profile launches such as the Renault 5 E-Tech, as well as Alpine's global expansion. In 2025, Renault's EV sales cemented the company as one of Europe's fastest-growing automotive groups. This marks his first appearance on the Forbes World’s Most Influential CMOs list.

Chief Commercial Officer, Premier League (United Kingdom)

Brass oversees the commercial future of the world’s most-watched soccer league, whose reach and cultural influence span every continent. Helping the Premier League generate more than $8.9 billion in 2025, he leads a complex ecosystem of global partnerships, licensing, brand development and event strategy. Since joining the organization in 2016, Brass has elevated the Premier League brand by attracting blue-chip partners such as Microsoft, Adobe, Coca-Cola and Puma. Brass’s prior career stops spanned law, finance and sports management—he advised European football clubs at Rothschild, led business development for Tottenham Hotspur and represented talent at Creative Artists Agency. Today, he extends that expertise as a board member of Rezzil and an advisory board member for the England Women’s Player Partnership.

Chief Marketing Officer & EVP, Global Marketing, Adobe (United States)

Balazs leads Adobe's global marketing and communications, overseeing brand, growth, customer engagement and corporate reputation for a company that generated more than $23 billion in revenue in 2025. Since joining Adobe in 2024, she has played a central role in positioning the company at the intersection of creativity, marketing and artificial intelligence as generative AI reshapes how content is created and distributed. “The future won’t belong to brands that simply use AI,” Balazs says. “It will belong to those that combine marketing, creativity and technology with human ingenuity, empathy and sound judgment.” By 2025, customers had generated more than 24 billion assets using Firefly, making it one of the most widely used generative AI platforms in the creative industry. Balazs has also helped expand Adobe's enterprise AI capabilities through initiatives that allow organizations to embed brand standards directly into creative workflows. Beyond technology, she has worked to broaden Adobe's connection to creator communities through partnerships that span sports, entertainment and design, including investments in women's sports and creator-focused experiences. Before joining Adobe, Balazs served as Chief Marketing Officer at Intuit and held senior leadership roles at Amazon, Visa and Nike.

Chief Marketing Officer, Mercedes-Benz USA (United States)

Lee oversees brand positioning, marketing strategy and customer engagement for a company that generated more than $143 billion in revenue in 2025 and maintained its position as the world's second-most valuable luxury brand. Under her leadership, Mercedes-Benz has broadened its focus beyond today's luxury buyers to include tomorrow's aspirational consumers through a "drivers and dreamers" approach, which extends the brand's presence across sports, entertainment and experiential platforms. Lee has championed what she calls "luxury of choice" strategy, which positions electric and combustion vehicles not as competing concepts, but complementary paths to the same premium experience. Lee has also helped deepen the brand's cultural relevance through initiatives such as The Table, a platform that connects Mercedes-Benz with influential artists, creators,and entrepreneurs. As luxury increasingly converges with technology, personalization and experience, Lee is helping ensure that Mercedes-Benz remains as enticing for the next generation as it has been for a century.

General Manager, Brand, Insights and Marketing Communications, Cathay Pacific (China)

Helping Cathay Pacific generate about $15 billion in 2025 revenue, Bell has been central to rebuilding the carrier following the pandemic, reconnecting with travelers through a strategy that balances emotion, experience, product and service. Under his direction, Cathay debuted the Aria Suite—a reimagining of premium travel—alongside the global 'Where Artistry Takes Flight' campaign, where the airline partnered with an ethical AI platform to create an interactive art tool. Users were invited to submit text prompts describing their dream vacation destinations. The platform then instantly transformed those text ideas into unique, digital master paintings that resulted in framing the flight cabin’s architecture and texture as a curated art form. Bell also spearheaded the rollout of Cathay's master brand strategy, driving the "Move Beyond" philosophy which focuses on exceeding passenger expectations and driving service excellence.

Senior Vice President and Chief Marketing Officer, Levi Strauss & Co. (United States)

Since joining Levi Strauss & Co. in 2023, Mitchell has overseen efforts to continue to expand its global denim leadership (built over more than 170 years) and deepen engagement with younger consumers. Mitchell’s influence was particularly visible through Levi's growing presence in music, sports, and entertainment. In 2025, while generating more than $6.3 billion in revenue, the company partnered with Beyoncé on its "REIIMAGINE" campaign, reinterpreting iconic Levi's advertisements for a new generation following the momentum created by her Cowboy Carter album and "Levii's Jeans." Mitchell also led Levi's return to the Super Bowl after more than two decades through the global "Behind Every Original" campaign, featuring a multi-generational cast that included Beyoncé, Rosé, Shai Gilgeous-Alexander, Questlove and Pixar's Woody. Beyond campaigns, Mitchell has reshaped Levi's creative operating model by moving away from a traditional agency-of-record structure in favor of a more flexible network of creative partners designed to reflect local markets, emerging culture and evolving consumer behavior. “The brands that are winning don't chase attention—they earn it by moving with culture, showing up in ways that feel real, and staying true to who they are,” Mitchell says. Before joining Levi's, Mitchell held senior marketing leadership roles at Snap, McDonald's, Gatorade and NASCAR.

Chief Digital & Marketing Officer, L'Oréal Groupe (France)

Dubey is steering the L’Oréal Groupe towards augmented marketing with digital and beauty tech at the core. She oversees brand strategy, digital innovation and transformation across a portfolio including L'Oréal Paris, Lancôme, Maybelline, Kérastase, and CeraVe. She has positioned the world's largest beauty company at the forefront of 'Beauty Tech,' integrating data, creativity and AI to enhance consumer experiences. In 2025, the expansion of L'Oréal’s generative AI platform, CreAItech, accelerated content creation and localization across 150+ markets while maintaining brand consistency. “We can be more demanding of AI to augment marketing for both the marketer and consumer journey,” Dubey said. Under her leadership, L'Oréal generated about $49 billion in revenue in 2025, outperforming the global beauty sector through a robust digital ecosystem and more than 60,000 creator collaborations.

Chief Marketing Officer (US) & Global Brand Advisor, Nissan (United States)

Witherspoon oversees global brand strategy, U.S. marketing and data innovation for the $76 billion automotive giant. With over two decades in the industry, she has transitioned Nissan from a traditional car advertiser into an agile, data-driven brand, scaling AI from isolated experimental pilots into the backbone of Nissan's global marketing. Witherspoon is driving the rollout of a next-generation portfolio—from EVs to electrified crossovers—to satisfy modern consumer demands. This is her first appearance on the Forbes Most Influential CMOs list.

Global Chief Marketing Officer, PwC (United Kingdom)

Wade is leading PwC’s first global brand refresh in 14 years, repositioning the firm as a more technology-forward, AI-driven organization through a broad visual and verbal identity overhaul, global advertising campaign and integrated media strategy. The transformation arrives as PwC accelerates its global AI initiatives, including investments in generative AI capabilities designed to reshape how clients operate, innovate and create value. “It’s both exciting and daunting to reimagine what marketing will look like in the world of AI,” Wade says. “I’m leaning in—with curiosity and an open mind.” She oversees brand strategy, global campaigns, marketing technology and digital transformation across PwC’s $56.9 billion network of 364,000 people in 137 countries. In that role, she helps modernize how the firm connects with clients across industries and markets. Wade also leads PwC’s ongoing agentic AI transformation, increasing speed to market, improving efficiency and reshaping global collaboration at scale.

Chief Marketing Officer, Tech Mahindra (United States)

Since joining in 2023, Dubey has elevated Tech Mahindra’s brand value to $3.4 billion, making it the fourth-largest India-headquartered company, in brand strength index in the annual Brand Finance report. Complementing this growth, the company generated approximately $6.3 billion in 2025 revenue. To mark the company’s 40th anniversary, Dubey spearheaded a brand identity refresh by introducing a modernized red icon. Operationally, he re-engineered the company’s B2B marketing framework to reduce sales friction and optimize pipelines through advanced mar-tech, while championing an AI-driven digital strategy that includes scaling the creative-tech arm, BORN, to compete with global digital networks, IT-consulting giants and elite B2B agencies. “The most effective leaders unite data-driven precision and authentic storytelling into a single growth agenda that builds lasting business value,” Dubey says. This approach and strategic partnerships, such as with Formula E, the World Economic Forum and the Global Chess League, have sharpened the brand’s global footprint across 90 countries.

Chief Marketing Officer, Workday (United States)

Chalwin is driving customers’ demand for platforms that integrate AI into daily operations, helping Workday generate $8.4 billion in 2025 revenue while serving over 11,000 organizations. She championed the “B2Human” (Business-to-Human) philosophy, advocating that technology should amplify people’s capabilities rather than supersede our essential human qualities. Workday’s "Rock Star" campaign—starring Billy Idol, Joan Jett, Gwen Stefani and Paul Stanley—earned a Cannes Gold Lion and multiple Effie Awards by aligning brand storytelling with customer advocacy and business outcomes. She has also prioritized marketing accountability, introducing measurement frameworks that link investment to pipeline performance as well as internal programs to cultivate future leaders. “The marketers who lead the next decade will pair intelligence with vulnerability, empathy with creativity, and innovation with purpose,” Chalwin says. Previously holding senior leadership roles at Salesforce, Adobe, McAfee and Macrovision, Chalwin is making her debut on Forbes' World's Most Influential CMOs list.

President and Chief Corporate Affairs Officer, Uber (United States)

Hazelbaker was promoted last month to President and Chief Corporate Affairs Officer, which expanded her oversight beyond marketing and public affairs. The role integrates communications, public policy, people operations, recruiting, real estate and safety as Uber navigates its next phase of mobility, delivery, autonomous transportation, and freight. In 2025, Uber generated over $52 billion in revenue and served roughly 200 million monthly active consumers. Hazelbaker has shaped Uber's narrative through initiatives including the global "On Our Way" brand platform and the company's first sonic identity, while guiding policy efforts for autonomous-vehicle deployment and Waymo partnerships in Austin and Atlanta. Following her promotion, Hazelbaker restructured Uber's People and Places organization by consolidating key operational and corporate functions under a more centralized leadership structure. The move reflected Uber's focus on aligning culture, trust, governance and business strategy as it expands into new technologies. Previously, Hazelbaker held senior leadership roles in politics, communications and public affairs.

Chief Marketing Officer, Ulta Beauty (United States)

Mahoney oversees Ulta Beauty’s brand and growth strategy, including marketing, loyalty, insights, and retail media. In 2025, Ulta generated over $12 billion in revenue, anchored by its 46-million-member rewards program, which drives the vast majority of sales. Her tenure coincides with the transformation of beauty retail through social commerce, creator-led discovery, and AI-driven personalization. Under her leadership, Ulta has leveraged first-party data and automation to better tailor the customer journey. Mahoney has also elevated the brand’s cultural presence through initiatives like its first Super Bowl campaign and the expansion of the “Beauty Happens Here” platform, which centers on self-expression and community. This platform has become the foundation for influencer partnerships and deeper consumer engagement. “Marketing is entering a new era where discovery, commerce, culture, and community are merging into one connected experience,” Mahoney says.

Executive Vice President & Chief Customer Officer, Marriott International (United States)

Roe is part of Marriott’s transition from traditional hotel operator to comprehensive, multi-branded portfolio of travel experiences. Spearheading global consumer strategy, she integrates brand, marketing, design, data and personalization across the company’s 30-plus brands and nearly 10,000 properties. A special focus is the Marriott Bonvoy loyalty platform, which beyond its traditional rewards-points system has added gateways to luxury yachts, private homes and curated events. Under her guidance, the program has grown to over 230 million members, a key driver in Marriott’s $26 billion in 2025 revenue. Since joining the company in 2003, Roe has held diverse leadership roles in innovation, sales and customer experience at GE Capital, Amazon, and Homestead in Silicon Valley.

EVP & Chief Marketing Officer, Domino’s (United States)

Trumbull oversees global marketing for Domino’s, which generated $4.94 billion in 2025 revenue across over 21,300 locations. Amid intensifying industry competition for consumer attention and spending, Trumbull—who joined the company in 2011—has differentiated the brand through campaigns blending utility, entertainment and cultural relevance. Most recently, she has shifted focus from discounting to value, highlighting menu innovations alongside their economic context. Trumbull has expanded Domino's reach in entertainment and sports via partnerships such as with Netflix’s Squid Game and the successful "Emergency Pizza" loyalty platform. She also steered a global brand refresh across more than 90 countries, modernizing visual identity and packaging while preserving the brand's heritage. “I tell my team that I would rather they get speeding tickets than parking tickets,” Trumbull says. “To me, that's the future of marketing: take calculated risks, move quickly, and don't be afraid to challenge conventional thinking.”

39. Mathilde Delhoume-Debreu

Brand Equity Advisor, LVMH (France)

After nine years as LVMH’s global brand officer, Delhoume-Debreu now serves as brand-equity advisor to general management, guiding the long-term growth of a company that generated $87 billion in revenue in 2025 while facing luxury sector headwinds. Her advisory role comes as LVMH continues to invest in the long-term desirability of its brands, reinforcing a strategy that prioritizes brand equity over short-term demand cycles. She built and led LVMH’s first centralized brand-building function, raising marketing capabilities and establishing a shared approach to brand equity while preserving each house’s distinct identity. “This means mastering the craft of positioning, the craft of consumer understanding, and the craft of creativity with humans at the center,” Delhoume-Debreu says. Before joining LVMH, she led global brand equity and integrated communications at Procter & Gamble. Beyond her executive work, she has become a respected voice in the industry, serving on the boards of major marketing organizations and chairing the Cannes Lions Luxury Jury in 2025. This is Delhoume-Debreu’s fourth consecutive year on the list.

Chief Marketing Officer, HubSpot (United States)

Bodnar oversees HubSpot's global marketing strategy across brand, demand generation, customer acquisition and strategic partnerships at a company that surpassed $3.1 billion in 2025 revenue. Throughout more than 15 years at HubSpot, he has helped shape the evolution of inbound marketing while guiding the company's transition toward AI-powered growth. That shift became more tangible in 2025 with the introduction of Breeze Agents, HubSpot's suite of AI-powered tools designed to automate functions including prospecting, customer support and content creation, reflecting a broader move toward agentic business systems. “AI produces infinite content, [but] judgment is what makes any of it matter,” he says. “The CMOs who win the next decade will be the ones who treat taste as their most valuable asset, not their softest one.” Before becoming CMO, Bodnar helped build HubSpot's international marketing operations across EMEA and APAC while overseeing global demand generation during a period of rapid growth. Beyond HubSpot, he has become a prominent voice on the future of marketing through his podcast Marketing Against the Grain and his work as an advisor, investor, and board member.

Former Global Chief Marketing Officer, Ford Motor (United States)

Since joining Ford in 2023 and until her departure in June 2026, Materazzo led marketing and product planning across Ford Blue, Model e, Ford Pro, Lincoln and Ford Performance, helping unify customer engagement across a business that navigates electrification, software integration and evolving consumer expectations. In 2025, Ford generated $187.3 billion in revenue. A central focus of Materazzo's tenure was aligning Ford's diverse portfolio under a more cohesive brand strategy. She helped advance the company's Ford+ transformation by integrating communications across its consumer, commercial, electric vehicle and performance businesses, while shifting marketing toward a more customer-centric approach built around how people use vehicles rather than the vehicles themselves. That philosophy was reflected in the launch of the global "Ready, Set, Ford" platform, which sought to connect the brand more directly to consumers' lifestyles and aspirations. Her leadership also included efforts to reinforce Ford's heritage and relevance, including campaigns that highlighted the company's manufacturing roots while supporting growth across both traditional and emerging vehicle categories. Before joining Ford, Materazzo spent more than two decades at Toyota in senior marketing and customer experience leadership roles. This is her first appearance on Forbes' World's Most Influential CMOs list. In a LinkedIn post regarding her exit earlier this month, Lisa said she was beginning what she called "a new chapter," but did not specify a new employer or venture.

Senior Vice President and Chief Marketing Officer-Consumer, Eli Lilly (United States)

Polimeni oversees corporate brand marketing, media, sponsorships, product advertising and entertainment partnerships for Eli Lilly and Company, which generated more than $65 billion in revenue in 2025. She has helped expand consumer-healthcare marketing beyond traditional advertising channels by using culture, sport and storytelling to engage audiences on issues ranging from disease awareness to health equity. Through Lilly's "Health Above All" platform, she established a framework that guides where the company shows up, what it says and how consumers experience the brand. “The opportunity in front of us is not technological—it is human,” Polimeni says. “The question every marketing leader should be asking now is not what can we make, but what is actually worth saying.” She has also influenced Lilly's growing presence across mainstream culture. Under her leadership, the company established major partnerships with the U.S. Olympic and Paralympic teams and expanded into sports marketing through collaborations with athletes and organizations including the WNBA. She has also helped bring healthcare conversations into entertainment through a partnership with the University of Southern California’s Annenberg Inclusion Initiative, commissioning research on how health conditions are portrayed in film and television and translating those findings into broader industry dialogue at venues including the Sundance Film Festival.

Director of Marketing, Bharti Airtel and CEO, Connected Homes (India)

Sharma leads Airtel’s expansion into broadband, Direct-to-Home digital satellite television, and home entertainment services. In a career spanning two decades at the firm, he has pioneered data-driven growth strategies, managed regional business circles, and integrated AI into smart home and metering technologies. His commitment to simplicity and trust is evidenced by "The Safe Network," an initiative protecting hundreds of millions from fraud. This user-centric vision anchors an operation serving 590 million customers across 15 countries, generating $20.6 billion in fiscal 2025 revenue. By forging strategic partnerships with innovators like Perplexity and Adobe, Sharma is evolving services into integrated digital platforms. “In an AI-driven world, the true differentiator is the boldness to harness technology with simplicity, trust, and relevance at scale,” Sharma says. “The future belongs to leaders who make intelligence feel effortless and human because power is nothing without purpose.” This marks Sharma’s first appearance on the Forbes list.

Former Chief Marketing Officer, DoorDash (United States)

Amoo-Gottfried led marketing at DoorDash through May 2026 as the company expanded from restaurant delivery into a broader local commerce platform spanning grocery, retail, beauty, electronics, home improvement and same-day delivery. In 2025, DoorDash generated more than $11 billion in revenue while continuing to strengthen its position across on-demand commerce. One of the company's most visible efforts came during Super Bowl LVIII, when DoorDash's "All-The-Ads" promotion challenged viewers to enter a massive, continuously expanding promo code into its sweepstakes website. By the end of the game, the code represented a list of every single product advertised during the Super Bowl, which was awarded to one grand prize winner. This campaign won the Titanium Grand Prix at Cannes Lions. He also expanded investment in social and creator-led marketing by hiring talent from outside the traditional delivery category and building a stronger presence across digital culture and entertainment platforms. His approach often linked cultural moments directly to merchant and consumer engagement. Following the release of the long-held "Taco Tuesday" trademark, DoorDash partnered with Taco Bell to fund millions of dollars in free tacos from local franchises nationwide, turning a widely discussed news event into a marketplace activation. Before joining DoorDash, Amoo-Gottfried held leadership roles at Meta, Nike, Bacardi, FCB, Publicis West Africa and Leo Burnett. He now serves on the Board of Directors for the health and wellness platform Hims & Hers Health.

Chief Marketing Officer, Zoom (United States)

Storin joined Zoom just over a year ago as it aimed to grow beyond the video-conferencing category it helped define. In fiscal 2025, Zoom generated $4.66 billion in revenue, driven by its push into an AI-powered work platform that spans meetings, chat, documents and workflows, anchored by its AI Companion assistant. Her first year as CMO has centered on reframing Zoom for enterprise buyers by pivoting external messaging from pandemic-era video communication toward business outcomes like productivity and workflow automation. Storin has also overseen brand campaigns to highlight Zoom’s expanded product suite, including one featuring Saturday Night Live's Bowen Yang,. As AI reshapes software discovery, she has focused on enhancing Zoom’s visibility across generative AI platforms and search environments. “Marketing's role has fundamentally moved upstream, in an AI-mediated discovery and buying journey, previously ‘soft’ outcomes like trust, clarity and brand belief are now the pipeline,” Storin says. Previously, Storin was CMO at Zayo Group and held senior roles at RapidDeploy, IBM, AMD, Dell and Deloitte.

Senior Vice President and Chief Marketing Officer, Lowe’s (United States)

Wilson oversees brand and product marketing, loyalty, personalization, creative, media and customer experience integration at Lowe's, which generated more than $86 billion in revenue in 2025. Her leadership aligns with retail trends as companies increasingly invest in first-party data, media networks and AI-powered experiences to drive growth beyond traditional merchandising. Wilson has expanded Lowe’s customer-engagement ecosystem for both DIY and professional segments. Her work includes the rollout of MyLowe's Rewards and Homecare Plus—a subscription service designed to strengthen customer relationships beyond individual transactions—and the growth of Lowe's Retail Media Network, which connects brands with consumers via the retailer's platform. Wilson is a key figure in Lowe's digital transformation, particularly in personalization and MyLow, a generative AI assistant that provides tailored project guidance. “The future of marketing belongs to leaders who can turn customer insight into enterprise action,” Wilson says. “Today's CMOs are expected to drive growth, transformation, and trust all at once.”

Executive Vice President and Chief Global Brand Officer, Mattel (United States)

During his two-decade tenure at Mattel, Stanichi has helped transition the company from traditional toy maker to modern entertainment company. He oversees a portfolio of over 100 brands, including icons such as Barbie and Fisher-Price. Stanichi is recognized across the industry for leading the expansion of the Hot Wheels brand beyond its roots as a toy line and growing it into a multifaceted franchise. Under his leadership, Hot Wheels successfully expanded into entertainment through Netflix’s “Hot Wheels Let’s Race” and strengthened its appeal among adult collectors, broadening the brand’s reach and pop-culture relevance.

With prior experience at PepsiCo and Spin Master, he prioritized an IP-driven innovation strategy that helped drive Mattel’s $5.3 billion in 2025 revenue.

Chief Marketing Officer, American Express (United States)

Under Rutledge, American Express has strengthened its image as a premium brand through experiences that extend well beyond transactions—among them expanding its platinum card’s lifestyle perks and airport lounge access. (Also increased its annual fee by 22%.) “Technology and tools may evolve, [but] the goal remains: be relevant, distinctive, and consistent over time,” she says. The strategy appears to be resonating: American Express reported in early 2026 that luxury spending among cardmembers had increased 18% year-over-year, outpacing overall spending growth and reaffirming demand for premium goods and experiences. Rutledge oversees global media, sponsorships, experiences, strategic brand planning and customer insights at a company that generated more than $65 billion in revenue in 2025 and had more than 150 million cards in force worldwide. Before becoming CMO in 2018, Rutledge held multiple American Express senior leadership roles across product, marketing, insights and global network services.

Chief Brand & Product Activation Officer, lululemon (Canada)

Neuburger oversees marketing, creative, social impact, innovation and footwear strategy for a company that generated more than $11.1 billion in revenue in 2025. As consumer expectations blur the lines between fitness, wellness and community, Neuburger has focused on building deeper connections through purposeful storytelling and product innovation. This strategy includes high-profile activations such as the launch of FURTHER—a women-first ultra-marathon designed to showcase athletic endurance while addressing the gender data gap in sports science. She also oversaw the creation of Studio Yet, a three-week pop-up high-performance wellness sanctuary in Los Angeles that serves as a physical hub to unite lululemon's regional brand ambassadors and consumers to pursue their fitness goals."The most important voice in any room is your consumer's," Neuburger says. "As brand leaders, it's our responsibility to ensure they have a seat at the executive table." Before joining lululemon in 2020, Neuburger led global marketing for Uber Eats and spent more than a decade at Nike, where she helped shape one of the industry's most influential performance categories.

Chief Marketing Officer, Instacart (United States)

Jones oversees consumer marketing, brand strategy, communications, creative and retail media marketing for Instacart, which generated $3.74 billion in revenue in 2025 as it expanded its advertising, enterprise and retail technology businesses at the intersection of commerce and media. Under Jones' leadership, Instacart has invested more heavily in national brand marketing while strengthening ties with consumer packaged goods partners. The company's recent Super Bowl campaigns featured iconic brand mascots including the Pillsbury Doughboy, Kool-Aid Man and Mr. Clean, highlighting Instacart's growing role as a marketing platform for advertisers as well as a consumer marketplace. Other efforts, including the "Summer of 1999" campaign, combined promotional pricing with cultural nostalgia to engage consumers amid ongoing concerns about grocery costs. Jones has also overseen the expansion of Instacart's in-house marketing capabilities, bringing creative, media, customer relationship management and performance-marketing functions under a more unified structure. “In a world where anyone can automate the how, the question we must own is the why,” she says. Before joining Instacart, Jones held senior leadership roles at Uber, Google and Visa.