The Sennheiser consumer audio brand and auto manufacturer Mercedes-Benz have forged a new partnership to market products to automotive and audio enthusiasts. Debuting at Gamescom , the world’s largest gaming fair, the collaboration combines Sennheiser’s audio expertise with Mercedes-Benz’s passion for engineering and performance.

“For gamers, sound is not a passive experience — it’s essential for shaping an immersive world, and the raw emotion that comes from serious gameplay,” says Johann Evanno, category director for Sennheiser Consumer Hearing. “From redlined engine notes to distant footsteps, the HD 620 Mercedes-AMG Edition can elevate in-game audio cues into a competitive advantage.”

Alongside the partnership announcement, the Sennheiser and Mercedes-Benz venture has unveiled the Mercedes-AMG Gaming Edition. Sennheiser has turned its premium HD 620S headphones into a gaming headset with Mercedes branding in the hope that the product will prove irresistible to competitive gamers and streamers.

Built for gamers, the headset will start shipping in November 2026. The headset offers passive noise isolation and the included HD 500 BAM boom arm mic provides clear speech pickup for hands-free communication but it can be easily detached for audiophile listening sessions.

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The partnership between the two brands will highlight how high-fidelity sound can elevate gaming and sim racing. Whether navigating a racetrack or a virtual arena, the companies claim that success often comes down to the details others miss.

Sennheiser’s True Sound philosophy aims to bridge the gap between digital landscapes and physical sensations, showing how total immersion is fundamental for both brands.

“Sound is vital to our engineering philosophies,” says Christian Ern, product manager. “This partnership emphasizes the standard of excellence we demand when performance matters most and Gamescom is the first step in transcending the thrill and precision of driving a Mercedes-Benz to a PC using sound.”

Pricing and Availability:

Gamescom attendees can experience the new collaboration firsthand by visiting the Mercedes-Benz booth at Gamescom , where the Sennheiser brand’s high-performance audio solutions will be featured. The HD 620 Mercedes-AMG Edition will retail for $449 / £349 / €399 and shipping starts in November 2026.