Following a massive expansion across major brands like Mattel, Hasbro, Funko Pop, and Hot Topic, Netflix’s acclaimed KPop Demon Hunters intellectual property is teaming up with POP MART’s beloved punk rock trio, Peach Riot.

The Ultimate Crossover Collection

Launching both online and in retail locations today, the exclusive partnership introduces a specialized Peach Riot x Netflix’s KPop Demon Hunters series plush doll pendant keyring blind box. The collection merges Peach Riot—comprising lead vocalist and guitarist Gigi, drummer and band leader Frankie, and bassist and keyboardist Poppy—with the iconic styles of HUNTR/X members Rumi, Mira, and Zoey from the Academy Award-winning animated movie. Fans will find designs directly inspired by the cinematic K-pop numbers "How It’s Done" and "What It Sounds Like."

The Rise of Peach Riot

Brought to life in 2023 by Los Angeles designer and illustrator Libby Frame, Peach Riot stands as one of POP MART's most lucrative blind box IPs and fastest-expanding character brands in North America. The franchise has previously collaborated with apparel brand Cider and Los Angeles eatery Monty’s Good Burger. Known for sought-after collectibles, Peach Riot's portfolio boasts popular lineups including Rise Up, Rush Hour, Punk Fairy, Lil Peach Riot: Loading!, and the Sugar Mode Series.

A Lucrative IP Powerhouse

Netflix’s KPop Demon Hunters continues to cement its status as a commercial gold mine. Through strategic partnerships and merchandise campaigns, the property commands an estimated valuation of approximately $750 million. Furthermore, items inspired by Korean heritage—even those outside direct film ties—have generated annual sales exceeding $11.1 million, marking a robust 35.5% year-over-year growth. The franchise has previously rolled out blind box collections alongside Funko, Loungefly, Netflix, and Spirit Halloween/Spencer’s.

Pricing and Collectibility

The Peach Riot x Netflix’s KPop Demon Hunters blind box series consists of six standard plush pendant keyrings. Collectors also have a chance to secure a secret, Derpy Tiger-inspired Gigi variant, which carries a rarity odd of 1 in 72. Every individual pendant stands approximately 6.5 inches tall and carries a retail price tag of $29.99.

The Peach Riot x Netflix’s KPop Demon Hunters Series Plush Doll Pendants officially debut today, accessible via POP MART's online store and physical retail locations.