We have recently celebrated a major shift in financial education. 39 states now require personal finance as part of high school graduation requirements—a change that could help set students up for a stronger financial future. But long before children learn about interest rates, credit scores, retirement accounts, or investment risk in a classroom, they begin forming their first money beliefs at home.

New data from Greenlight highlights that, for many families, the first financial role model is mom. Children watch how adults respond to bills, whether money conversations happen openly or quietly, and whether financial decisions feel like planning, stress, or survival. Often, they are paying particular attention to their mothers.

That matters because mothers are already expected to model many of the behaviors associated with responsible adulthood, from discipline and resilience to planning and care. Adding financial responsibility to that list can deepen an already heavy burden they must endure, especially for mothers navigating stretched household resources, financial anxiety, limited access to education, and inherited money stress. As a result, we have an intergenerational challenge that centers on mothers processing their own financial lives in the present while considering how they want their children to understand and relate to money in the future. Considering Mother’s Day this weekend, I believe it is worth exploring how we can support mothers in continuing to shape financial responsibility since they are most likely the first financial advisors for their children.

Mothers As First Financial Teachers

Children may not understand the full meaning of a budget, but as they grow, they can begin to understand money as part of their routines and connections to choices and wants, and, from a behavioral perspective, they are also absorbing every story and move that happens because of or around money. They may not know the technical language of money, debt, or financial stability, but they often learn early whether money feels safe, scarce, confusing, or off-limits.

Although Greenlight data shows that 35% of survey respondents are now working towards removing the long-standing taboo around money, focusing on conversations about building sustainable wealth, growing emergency funds and prioritizing early retirement planning, it is important to note that mothers may be the first financial guide for kids. However, this does not mean mothers should bear the responsibility alone for children’s financial education at home. Especially when the exposure to financial education has been very limited for women.

According to TIAA Institute-GFLEC , women lag behind men in financial literacy across most functional areas, except for consumption, with particularly meaningful gaps in saving and investing. Those are the same areas that often determine whether a household can move from day-to-day money management into long-term wealth building.

Nonetheless, it means that the influence a mother has on a child's financial future should be recognized and better supported by the broader ecosystem of institutions, such as banks, fintechs, corporations, unions, etc. Formal financial education in schools can create a shared baseline, but the lessons children absorb at home may shape whether those classroom concepts feel relevant, reachable, and emotionally safe.

The work of modeling financial education for children can—and I would argue it should—be focused on ordinary moments that connect our human experience to the tool that is money: grocery shopping, comparing prices, deciding whether to buy something now or wait, explaining why a family is saving for a goal, or talking through the trade-offs behind a purchase. However, if it has been identified that children learn mostly from their mom, then the broader ecosystem should better support and equip her to successfully undertake this task.

What Children May Absorb From Financial Stress And Trauma

For some children, the earliest financial lessons come from watching a parent avoid opening bills, hearing arguments about expenses or learning that money is something adults only discuss when there is a problem; and in today’s environment, they may also be growing up understanding money from an incomplete picture in social media from influencers. Over time, those moments can shape how children understand risk, security and what is possible for their own financial future.

Data that I’ve collected in The Brown Way To Money’s report on women of color and money illustrates how early financial experiences can carry into adulthood. The report, based on a survey of women business owners and entrepreneurs, found that 92% of respondents held some level of anxiety about money, 78% grew up in homes where money caused stress or conflict and 72% said they still feel the effects of family financial struggles today. The report also found that 65% of respondents felt overwhelmed by money, while 72% felt hopeful, reflecting a dual reality of financial ambition and emotional weight.

A duality that matters when discussing mothers and money, as they may be wanting to teach resilience while also unintentionally modeling fear, silence, or avoidance. Low financial literacy can affect outcomes such as debt, emergency savings and long-term planning, but financial stress and financial trauma can affect behavior even when information is available. A child may learn to budget and manage a dollar, but also learn that wanting more may feel wrong or guilty, for instance.

Silence, however, is also a lesson. When children never hear age-appropriate conversations about money, they may conclude that money is shameful, too complicated, or only discussed during a crisis. The goal is not for mothers to have perfect financial lives before teaching their children. The goal is to help children see money as something that can be learned, practiced, and discussed.

How Mothers Can Model Financial Responsibility

Financial responsibility and confidence are not the result of having everything figured out by the time you start modeling, but rather come from the clarity of knowing where you are going or aiming for and taking little steps towards it every day.

One practical starting point is narrating everyday decisions. Instead of saying, “We can’t afford that,” a parent might say, “We are choosing to use our money for groceries and savings first, and then we can decide if this fits later.” That small shift teaches children that budgeting is not only about restriction. It is about priorities.

Mothers can also invite children into simple financial routines. A younger child can compare prices at the grocery store or divide money into spend, save, and give categories. A teenager can help plan a family meal budget, calculate the real cost of a subscription or talk through the difference between needs, wants, and goals.

Another important step is naming trade-offs and explaining the logistics of money and its transactions without transferring the emotions that come with them. Children can understand “If we buy this now, we may have to wait longer for that.” It will be better teaching how buying decision-making works rather than, for instance, shutting down the decision with a “I don’t have money for that,” “We can’t buy that.”

Mothers can also model repair. Saying “I made a money mistake and here is what I learned,” can be more useful than pretending mistakes do not happen. This helps children understand that financial growth is not about never getting it wrong. It is about building the skills and confidence to make better decisions over time.

The larger responsibility, however, should not fall on mothers alone. Schools, employers, community organizations, and financial institutions all have a role in making financial education more accessible, culturally relevant, and practical. If children are learning about money at home, then the people shaping that home environment need better tools, too.

As Greenlight highlights, for many families, the first financial role model is mom. The question becomes: how can mothers be supported in a role that many have been playing long before financial education became a classroom requirement? Mothers are making choices and trade-offs, facing stress, repairing, and taking on responsibility, while many are still navigating their own financial literacy gaps, money anxiety, and inherited financial experiences. That makes their influence both powerful and complicated. The opportunity is not to place more responsibility on mothers alone, but to better support them with the tools, language, and resources they need. If children are absorbing money lessons at home long before they enter a personal finance classroom, investing in mothers’ financial confidence and well-being is also an investment in how the next generation will understand, manage, and build with money.

Alejandra Rojas is the founder of Brown Way To Money , a financial education platform, and the host of the Brown Way To Money podcast . Alejandra blends financial strategy with a trauma-informed approach to guide business owners toward financial stability.

The information in this article are not intended to replace professional financial, tax, or accounting advice.