September is almost here and, with it, a series of new iPhones. Apple is expected to release the iPhone 18 Pro, iPhone 18 Pro Max and the company’s first foldable, not to mention a brace of new Apple Watch models. Details of what’s happening when are changing all the time — this is the latest rundown of what to expect.

iPhone 18 Pro Release: Keynote Announcement On Aug. 25 Or Aug. 26

The exact date when Apple will announce its special event could arrive as soon as next week.

The keynote, as you’ll see below, will surely take place in the second week of September. In recent years, Apple has announced the event exactly two weeks before.

This year, that means Wednesday, Aug. 26. However, Apple really favors Tuesdays for its special events. The fact that this year’s keynote is on a Wednesday does not prevent the company from making its announcement on its much-loved Tuesday, so it’s possible that Tuesday, Aug. 25 will be the day of the announcement.

iPhone 18 Pro Release: Special Event On Wednesday, Sept. 9

This is the key date, and all other events flow from it. Thankfully, it looks like Apple has decided which date this will be.

As mentioned above, Apple usually holds its keynote events for the iPhone on a Tuesday. This year, however, I believe it’s going to be on a Wednesday — you can read the research I did to back this up here .

It’s essentially because Apple has never held an iPhone event on the day after Labor Day, which this year falls on Monday, Sept. 7. In years when Labor Day has been on that day before (which it isn’t always as it is specifically the first Monday in September, of course), the keynote has come later, making Wednesday, Sept. 9 the most likely.

iPhone 18 Pro Release: Pre-Orders Open Saturday, Sept. 12

Get ready to snap up the phone or watch of your dreams on this day.

This is an interesting one. Almost always, pre-orders open on the Friday following the keynote. This year, that’s Friday, Sept. 11. Apple has been careful to avoid this meaningful date in the past and since it’s the 25th anniversary of the day, it looks like it will move pre-orders to the following day, Saturday, Sept. 12.

iPhone 18 Pro Release Date: Friday, Sept. 18

Assuming all the other items in this list are correct, the on-sale date of the new hardware is a shoo-in.

The new iPhone 18 Pro will go on sale on the Friday in the week after the keynote. This year, that’s Friday, Sept. 18.