Consumers and creators engage with AI content every day on every platform. According to Pangram , a research company that launched an AI detection model, people consume AI-generated writing on social media. Pangram specifically scanned over 1 million posts across LinkedIn, Substack, Twitter/X, Reddit, and Medium. It may come as a surprise, but platforms like X/Twitter had almost 50% of articles written with AI.

While Pew Research Center reported that about 10% of content was written by AI, a team of researchers funded by Pangram and Wayback Machine data shared that 35% of newly published websites were either AI-generated or AI-assisted.

As AI-generated content continues to make its way into feeds, social media platforms all have their unique ways to identify and disclose AI-generated content:

With Pinterest GenAI, consumers can control how much Generative AI content they see in their feeds. Consumers can select to see less GenAI content in categories such as art, beauty, food and drink, health, home decor, and more.

Consumers can find these selections under: Settings > Refine your recommendations > GenAI interests.

Pinterest also shared that it has a 45% higher save rate on creator content than on any other content on the platform. They also introduced a new model that optimizes human perception of AI-generated and modified content on Pinterest . If the platform reports or detects spammy AI Pins, Pinterest takes action to remove them.

Meta (Facebook, Instagram, and Threads)

According to Meta , an AI content label will appear when Meta’s systems detect AI signals in organic content. This applies to photo editing tools. If a photo editing tool uses AI to modify an image’s color or size, the image may trigger a signal that the content was edited by AI.

Meta also launched the Meta AI Detection tool to help users see if a photo or video was created using AI tools.

Lastly, Meta also has AI profile labels. “AI creator” can be added to profiles that mostly create and post generative AI content. You may find the label next to an account’s content on Instagram and Facebook.

Pangram shared that LinkedIn had the highest amount of AI content. LinkedIn posts were scanned items and represented 62% of the AI content identified across LinkedIn, X/Twitter, Reddit, and Substack.

LinkedIn recently said it does not want “AI slop” on the platform and outlined best practices for users. LinkedIn shared a new feature, “Seems like AI slop,” that lets users report AI slop they see in their feeds. “AI slop” refers to AI-generated content that doesn’t express a clear point of view, unique perspective, or meaning.

Users may also receive feedback if their content “Seems like AI”. While user content won’t be taken down, the feature is intended to help users understand how the LinkedIn community perceives it.

Additionally, LinkedIn expressed that AI-assisted content is welcome when it adds value and enhances or showcases a real person’s expertise or experiences.

TikTok refers to AI-generated content, images, video, and audio, on its platform as AIGC. TikTok shared that they require creators to label all AIGC that may contain realistic content. The platform also encourages creators to label content significantly edited and modified by AI.

Creators can self-identify AIGC directly on their posts by either:

  • Adding text
  • A hashtag sticker
  • or context in the TikTok description.

TikTok also offers a creator label. This label reads “creator labeled as AI-generated.” Additionally, TikTok has an auto-label: “AI-generated”. This auto-label may appear when creators use TikTok AI effects.

X/Twitter shared that Made with AI labels have been expanded on the platform to identify AI-generated content.

The social media platform also shared that it strengthened Community Notes, where users can add context to posts to clarify, correct, or add conversation to help people be better informed.