Securing affordable personal transportation has become an increasingly daunting challenge for budget-conscious consumers navigating today's tough economic climate.

According to Kelley Blue Book, the average transaction price for a brand-new vehicle reached $50,562 in September, lingering just beneath the all-time peak of $50,614 recorded in December 2025.

Concurrently, Cox Automotive data from vAuto Live Market View indicates that the average listing price for a pre-owned vehicle climbed to $27,235 in September, marking its highest threshold since 2022.

Yet, a lack of available automobiles is hardly the root of the problem, as countless pre-owned cars sit idly on lots waiting for buyers.

Data compiled in an October 16, 2026 Cox Automotive report reveals that combined independent and franchised auto dealers maintained 2.21 million used vehicles on their properties in September, reflecting a 3.3% year-over-year increase and a 3.9% jump from August.

That inventory volume equates to a substantial 49-day supply.

The automotive market thus faces a dual predicament: a shortage of reasonably priced vehicles alongside a massive surplus of used cars and trucks gathering dust and taking up valuable lot space.

A Fresh Solution for Stagnant Inventory

To tackle both sides of this equation head-on, visionary entrepreneur Igor Dobrianskyi and his co-founders launched an innovative enterprise named MyMonthlyCar.

Operating out of South Florida, the firm enables dealerships to list their pre-owned inventory for short-term rentals spanning anywhere from one month to an entire year, complete with a rent-to-own pathway at the conclusion of the term.

“So millions and millions of used cars are sitting on the dealerships’ parking lots, depreciating and losing volume every single day and at the same time, millions of people need a car for a few months, but the options are very limited,” explained CEO Dobrianskyi during an interview.

MyMonthlyCar applies a straightforward 10% fee to both parties for every transaction. For a monthly rental rate of $1,000, for instance, the customer pays an additional $100 fee to MyMonthlyCar, while the dealer walks away with $900 after covering their corresponding 10% deduction.

Vehicle maintenance is fully covered under the program, and the organization is currently partnering with insurance provider Y-Risk to develop a cost-effective proprietary underwriting model.

Renters secure and pay for their own insurance coverage during the digital booking workflow, with estimated premiums spanning between $200 and $350 monthly based on the vehicle's overall market value, according to Dobrianskyi.

The CEO emphasizes that utilizing his platform slashes standard rental expenses by as much as 50% compared to traditional legacy car rental agencies.

Furthermore, participants who ultimately choose to purchase the vehicle benefit from a reduced acquisition cost compared to standard retail lot pricing.

As an illustration, Dobrianskyi points to a 2020 Volkswagen Tiguan typically marketed at $15,000. If a client rents the crossover for three months at $1,000 per month and subsequently decides to buy, the dealership might adjust the final purchase price down to $12,000.

“It’s much more attractive,” asserts Dobrianskyi. “The customer can buy this car, or dealers can sell this car much faster because they put on a $12,000 selling price. It’s much easier to them to sell.”

Rapid Expansion and Real Dealer Results

Established in 2025, MyMonthlyCar has already successfully onboarded seven car dealerships throughout South Florida, initiated active discussions with 42 prospective partners, and set its sights on broader regional growth into Texas and California.

Michael Rowe, proprietor of Big Bob’s Cars located in Fort Lauderdale, stands among the initial seven retailers to embrace the platform roughly six months ago.

“Instead of cars sitting there and waiting for somebody to buy them, they’re bringing you revenue,” Rowe shared in a recent discussion. “So it’s a win-win situation because I’ll tell you how, for me, the way I looked at it, one, I get a percentage of the rental, two, somebody’s driving my car, so other people see it. That person is told, hey, you know I got this as a rental and that brings more customers to my door as well. So all the way around, it was a win-win because I’m getting revenue and I’m getting free advertisement.”

At Rowe's dealership, high-demand short-term rentals primarily feature models like the Nissan Altima, Nissan Maxima, and Chevrolet Cruze, averaging a one-month rental duration. Notably, none of the units deployed in his rental fleet consist of hybrid or electric vehicles.

Data from Rowe indicates that approximately 60% of his short-term renters ultimately convert into permanent buyers.

Unlike many competitors burdened by floor-plan financing, Rowe owns every single automobile on his lot outright, turning the partnership with MyMonthlyCar into what he happily describes as “found money.”