Google is kicking off its Black Friday sale early on November 4th in the U.K. and some early discounts are already running in the U.S. It’s not uncommon for retailers to spread out the holiday shopping period in an attempt to steal some customers from rivals, but the Google Pixel 11 sale lands eight days earlier than its 2025 promotion.

Don’t be surprised if we see some hastily released Black Friday pricing from rival manufacturers in response in the next couple of days (see Samsung’s current Galaxy Z Fold 8 discount, for example ). If you don’t want to miss out on any Black Friday deals, subscribe to my newsletter for instant deal alerts .

Google Pixel 11 Black Friday Deal Lands Super Early

The Google Store’s U.K. homepage now reads “Black Friday starts 4 November,” with a sneak peek of the offers on the way.

It’s worth pointing out that the company also encourages shoppers to subscribe for marketing emails and deal notifications. If you don’t mind the additional inbox bloat, Google often sends out (seemingly) random codes to Pixel buyers who do sign up.

When it comes to the actual deals, Google hasn’t given the exact details, but a fairly revealing preview of what’s coming.

  • Up to £280 off the Pixel 11 Pro or Pro XL
  • £230 off the Pixel 11
  • £200 off the Pixel 10a
  • £70 off the Pixel Watch 5
  • £70 off the Pixel Buds Pro 2
  • £30 off the Pixel Buds 2a

Based on current Google Store prices, that would take the Pixel 11 from £879 to £649, the Pixel Watch 5 from £369 to £299 and the Pixel Buds Pro 2 from £219 to £149. The Pixel 11 Pro starts at £1,079, though Google says “up to” £280, so the saving may depend on the model and storage you pick.

One catch worth knowing: Google’s current U.K. offers, including £350 off the older Pixel 10 Pro and Pro XL and £200 off the Pixel 10, end today. If you want last year’s Pro model, today is the day.

Google Pixel 11 Deals Already Live In The U.S.

In the U.S., Google isn’t calling it Black Friday yet. The Google Store banner says “Get ready for the holidays with deals on the latest devices,” and several offers carry a “5 days left” tag. Here’s what’s on sale right now:

  • Pixel 11 Pro or Pro XL: up to $350 off, from $949
  • Pixel 11: $699, down from $899
  • Pixel 11 Pro Fold: $1,649, down from $1,899
  • Pixel 10: $599, down from $799
  • Pixel 10a: $549, down from $599
  • Pixel Watch 5: $100 off
  • Pixel Buds Pro 2: $169, down from $229

Because these deals end in five days and Google isn’t officially calling this is Black Friday sale, I imagine the Search company has more, and deeper, discounts saved for the actual shopping period. It’ll be interesting to see how aggressive the company is when it comes to slashing the Pixel 11 price.

Historically, Google has been one of the more prolific deep discounters when compared to the major smartphone manufacturers , but tighter margins thanks to rising memory costs may change that. Whatever happens, don’t miss out on Google Pixel 11 deal news by subscribing to my free newsletter .