Your dream client can choose you before they ever speak to you. They read your posts, understand how you can help them and decide you are the person to hire. The call that follows is short. The alternative is a comparison with other experts and a negotiation over price.

I help experts get known for their work , and have grown my LinkedIn to 58,000 followers since I started taking it seriously in 2023. All of them represent my dream clients, and they buy without being chased. Being the obvious choice is a set of moves you make in public. You have all the expertise you need to make them.

Your dream client is deciding who to trust every time they scroll. You already have the knowledge and the results. Here are six moves that make sure they choose you.

How to become the obvious choice for your dream client

Say what you believe until people repeat it

A dream client hears your opinion once and forgets it. But hear it again and again, and they start repeating it to friends with your name attached. Repetition. A belief you repeat every week becomes yours in other people’s heads, and the next time the topic comes up, they think of you.

Write down the beliefs about your field that other experts avoid saying. Pick the one that makes you slightly nervous to publish. Say them every week, in different words and different formats, until a stranger could tell you what you stand for. If your dream client cannot tell your view apart from anybody else’s, they treat you like ChatGPT. Most people do not pay for ChatGPT.

Show your results as client stories

Your client got the promotion they wanted. The thank-you message is on your phone, and nobody else has seen it. A stranger who never sees a result has no reason to believe you can get one for them. Your best proof is a story you help someone else create.

Tell the story in a post. Who they were, what changed and how long it took, with a name or a number in it. Ask the client first, and keep the words they used in their message. Your dream client reads it and pictures the same result for themselves.

Answer your dream client before they ask

Your dream client meets you for coffee and asks what they should do next. You know the answer immediately. Five minutes, and they leave with a plan. That exact advice is the content that converts passive watchers to people in your DMs.

Write down the questions you hear on every first call. Answer one in a LinkedIn or Instagram post, as though you were talking to the person who asked. Give the full answer, with nothing held back for the call. The right people recognize themselves and feel like you wrote it for them. By the time they book, you have already helped them.

Post every day somewhere that feels easy

Speaking in public is a nightmare for plenty of people. If you’re not fazed by it, you should be speaking in public or on camera. An ace card is something that feels effortless to you and difficult for everyone else. Plenty of experts never play theirs. The place you publish every day should be built around one.

Pick the format you could publish in every single day without it draining you. The one you would happily do on a bad day. Commit to 30 days in a row. No breaks. Every 3 days, look at the data, change something and go again. A post that does not perform is data. None of it is personal.

Get seen with people who share your audience

Somebody your dream client already follows mentions you on social media, and part of their trust comes with you. One recommendation from a person they respect puts you on their shortlist. Borrowed trust. It comes from friendships with people who serve the same audience as you.

Find the people who help your dream client but don’t compete with you. Meet them, help them without asking for anything and become allies. Send the first message with no pitch in it. Partners do interesting things together as equals. Joint sessions and guest spots follow once the partnership exists.

Take the stages your dream client watches

Somebody is planning a panel your dream client will watch, and they are still looking for speakers. Podcasts and events need new voices every week. Being a guest on somebody else’s podcast puts you in front of an audience that already trusts the host. The experts who get picked are the ones who put themselves forward.

Apply for the award. Pitch the podcast your dream client listens to. Each stage makes the next one easier to get, and a stranger who looks you up sees several reasons to believe you at once. Do this after the other five. A stage sends people to your feed, and your feed needs to be ready for them.

Make yourself the obvious choice for your dream client

Somebody will be the obvious choice for your dream client this year. There’s no reason that couldn’t be you. Start with what you believe and post it tomorrow. Your expertise is already there. Within 30 days, you will know which ideas people repeat back to you. Then go and find the stages.

Join my free workshop to become in-demand as an expert.