Every time you put a link in a LinkedIn post, the algorithm cuts its reach by around 60% . LinkedIn wants people to stay on the platform, so it shows a post with an outbound link to far fewer accounts. But what if you need to share links?

It is possible to maintain your reach, even when sharing links. It comes down to where the link goes, what format you use, and what you do on the posts around it. Learn the tricks, and your LinkedIn can grow your business.

I grew my LinkedIn to 57,000 without letting links flatten my reach. Here are five ways to share what you want and still get seen.

How to share links on LinkedIn without losing 60% of your reach

Write the post so it works without the link

The mistake is making the link the point of the post. If the reader has to click to get anything, the post gives them nothing on its own, and the algorithm shows it to almost no one.

Put the full idea in the text. If it is a blog post, write out the three things it teaches. If it is a case study, write the result and how you got there. The link becomes an optional extra for the people who want more.

Keep the link out of the post body and send it by direct message to anyone who comments or asks. In the post, tell them they can do that. The old trick of dropping it in the first comment gets the same cut now.

Turn the link into a native post

LinkedIn rewards the formats it owns. A native article, a document carousel, or a newsletter keeps the reader on the platform, so it gets the reach an external link post loses.

Rebuild the blog as a LinkedIn article. Load the slides as a document post people swipe through. Move your best long pieces into a weekly LinkedIn newsletter that lands in inboxes.

Take your most-clicked link from the past month and rebuild it natively this week. Compare the reach on the native version with the reach on the old link post.

Put the link where it does not cost you

Your posts are not the only place a link can live. Your profile, your featured section, and your newsletter all carry links without the penalty, because they are not competing in the feed.

Add your main offer to your featured section so every profile visitor sees it. Put your booking link in your headline and about section. Send people to your profile in the post and let the link sit there.

Spend ten minutes setting up your featured section once. Every post that drives a profile visit then does the linking for you.

Upload it instead of linking to it

A link to a video or a file is still a link. Upload the thing itself and the penalty goes away, because the reader never leaves.

Post native video straight to LinkedIn rather than a YouTube link. Load the PDF as a document rather than a Drive link. Screenshot the key chart rather than sending people to the report.

Take whatever you were about to link out to and work out whether you can put it on LinkedIn directly. Most of the time you can.

When you must link, protect the rest of your week

Sometimes the link has to be in the post, and that is fine. The penalty has the biggest impact when you post links regularly and your reach never recovers.

Keep link posts to one in five. Publish four native posts that build your reach, then spend some of it on the one post that has to link out. Put that post out on a day you were not relying on.

Track which of your links earn clicks. Drop the ones that do not, and you cost your reach far less often.

How to beat the LinkedIn link penalty and keep your reach

You still need to get your LinkedIn audience off LinkedIn and onto your mailing list, because a list is an audience you own. Links in posts will not do that job any more, so build the list another way: send people to your newsletter, your featured section, and your profile, and grow it somewhere the algorithm cannot reach.

Protect your reach on LinkedIn, and use it to feed a list that is yours. Make your personal brand the asset that pre-sells and attracts your dream clients.

Get the LinkedIn profile structure that wins you coaching clients.