You do not need the world to know you. You need 100 people. Right now you post into the same feeds as everybody else, say the same safe things, and wonder why your name never comes up in the rooms where the work gets handed out. What if 100 of the right people knew exactly what you stand for, and came to you first?

Become niche famous with ChatGPT when you create the message the right people repeat to each other when you are not there. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.

Get niche famous with ChatGPT, and let the clients come to you

Name the 100 people who need to know you

Famous means niche famous. One hundred people who know your work well enough to hire you, and that makes a thriving business. They read the same newsletters. They follow the same handful of people. They sit in the same rooms and use the same words for the problem you solve. Understand who they are before you write another post, and every decision after that gets obvious.

"Based on what you know about me and my work, describe the 100 people who need to know me. Describe the group in one line, then list where they spend their attention, the people they already follow, the words they use for their problem and the promises they have stopped believing. Then list the 10 beliefs I have that this group rarely hears said in simple terms. Ask for more detail if required."

Say the thing everyone else avoids

You show up where everybody else shows up. You say what everybody else says, because you believe that is what success takes. It removes the one thing anybody buys into, which is you. Write down what you know to be true that nobody in your field will say out loud. Then say it, in public, with your name on it. Strong opinions make you discoverable and repeatable at the same time. The people it annoys were never buying from you anyway.

"Take the 10 beliefs above. Turn the 5 strongest into stated positions I can say in public, each written as one sentence a stranger could understand at a glance. For each position, give me the people it attracts, the people it repels, and the evidence from my own work that backs it up. Rank them by how few people in my field would say them out loud."

Make your pitch impossible to misunderstand

You get one line to be understood. Who you help. What changes for them. Why you. Use the words your buyer uses for the problem, and drop the ones your industry invented. Test it on someone who represents your dream client, study their reaction when you say it, and rewrite it before you leave the room. A pitch understood in one line will win clients for years.

"Write my pitch in one sentence, using the words my 100 people use for their problem. Give me 10 versions, from plainest to boldest, and mark the one a 12 year old would understand. Then write the 3 sentence version I use when someone asks what I do at an event, and the 6 word version for my profile headline. Tell me which words in my current pitch are doing nothing for me. Ask me questions first"

Repeat yourself until you are bored

Say it again. Then say it again. You should be bored of your own message long before anybody else notices you have one. The first version you write is never the one that works, so send it out as a post, a video, a story from your own work, a single line with nothing around it. I grew my LinkedIn to 57,000 by saying the same things in new ways until I found the ones that worked. Keep going past the point where you feel repetitive.

"Take my strongest position from above. Write 20 pieces of content that say the same thing in different ways, across short posts, long posts, stories from my own work, contrarian takes, lists and one liners. Each must have a short strong hook to open with. Number them, then tell me which 3 to publish first and what result to expect from each. Keep every one in my voice and never repeat the same opening line."

Give them seven hours with you

Google says somebody buys after seven hours with you, across 11 interactions, on four platforms. Seven hours sounds huge until you count what you already have. Your book takes two of them. A long video takes one. Add a podcast interview, a workshop replay and a weekly email, and you are most of the way there. Get somebody to seven hours as fast as you can and the sales cycle shrinks. They message you to say it is like you are in their head, then enquire ready to buy.

"Design the seven hours someone needs to spend with me before they buy. List everything I have that someone could spend real time with, from long videos to books to podcast interviews to my email list. Show me the gaps, and tell me the single asset to create next that gives someone an hour of my thinking in one sitting. Then map the order someone moves through them, from the first post they see to the moment they enquire."

Become the name your dream clients already know

Nobody is coming to discover you. Do something first. Take action. Name your 100 people. Say what nobody else will. Make your pitch impossible to misunderstand. Repeat yourself until you are bored of the sound of it. Give them seven hours with you.

The right people are waiting for somebody to say the thing they have been feeling, and they will follow whoever says it best. Show up with your beliefs, your words and your face, for longer than feels comfortable. Be so specific that the right 100 people cannot ignore you.

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