If your business has not changed since 2022, something is going wrong. Things are different now. Your customers want different things, and they want them faster than they used to. Your weekly output can be supercharged with AI, and staying analogue means falling behind.

I founded Coachvox in 2023 to build AI versions of coaches and consultants, and I teach 24 million readers how to use AI here on Forbes. I have seen my work, and the work of the founders around me, become unrecognizable from the year before.

Two tests decide what goes. The first is care. Work done in a hurry, to a level nobody chose, gets done better by AI. The second is speed. Work that takes you three days now takes minutes, and minutes is what your customer expects. Here are 5 parts of your business that fail one of those tests, and what takes their place.

The parts of your business AI makes history

Turning up to a call unprepared

Ten minutes of skimming a website in the gap between two other meetings. That used to be acceptable. Proper preparation for every conversation was never possible. Somebody spending an afternoon building a briefing pack was doing expensive work slowly. Preparation that used to cost an afternoon now costs a prompt, and there is no excuse for showing up cold.

A prospect should know who you are before the call, since you have been building your personal brand for years. What you add is knowing them. A little research on the person in front of you goes a long way, and you start the conversation several steps further ahead than you used to. Ask your AI what they have announced recently and what they are likely to be worried about this quarter.

Sending proposals that were good enough

Proposals used to go out 80% ready. You were in a hurry, so you cobbled something together, gave it a quick proof, and sent it, and everybody involved knew it was not your best work. There is no excuse for sending subpar documents now. There is a catch. Generative AI does what it says on the tin, which is generate, so the blank page problem is solved and the first draft is free. But it’s far from the finished article.

Making it as succinct as possible is your job now. Nobody reads reams of text. The skill is in editing, cutting and refining, then training your AI to cut the way you do. Put your thinking in, take out everything that is not the client’s decision, and send two pages that say what twelve used to. What survives this is your human judgement. You can wow them with that.

Meeting notes get written by whoever remembered to, sent round three days later, and acted on by nobody. Enough tools do this automatically now that writing them by hand is a choice. The recording produces the notes, the actions and the person responsible for each one before anybody has closed their laptop.

Then the notes do a second job. Everything said in that meeting is source material. Feed the transcripts to your AI and ask what you said that nobody else is saying.

The wrong way to decide what to post on social media is on a Sunday evening, from memory, with no data anywhere near the decision. That method produces content that matches your mood. It also produces the weeks where nothing goes out, because having decisions to make means producing content takes up way more time than you can justify.

Your AI should tell you what to post, and it should base that on your numbers. Give it what performed, what flopped, what your audience asked about and what you have already said, then ask for your next 10 pieces in priority order. You pick the ones you want to make and you add your humanness. Content ideation stops being a thing you do and becomes a thing you receive.

Answering the same questions again

The same questions come in every week, and the answers exist already, written by you, more carefully than you will manage in an inbox at 6pm. Somebody waits two days for your response. Internally, that wait costs your team’s efficiency. Externally, it costs you the deal, since the person asking has already found three other people who replied.

An AI version of you answers those questions in your words, at any hour, without spending a minute of your time. People chat to it, get what they came for, and get familiar with your thinking while they do it. The questions that need you still get to you. The rest stop coming.

What AI makes redundant in your business, and what replaces it

None of this removes you from your business. It removes the rushed version of your work, the 10 minutes of skimming and the proposal that went out too long. Judgment and taste are what is left, and both of those get more valuable as the volume of everything else goes up. Go through your week and find where AI gives you more speed and more care. Those are the two things your clients are buying.

Unknown expert to in-demand, in five game-changing prompts. Get them here .