Your next big opportunity is right in front of you. Your clients are telling you what they want. They are telling you what they would pay more for. You are sitting on insights you haven't acted on yet. What if the business you've been imagining was a few smart decisions away?

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Use ChatGPT to unlock your next business breakthrough

Audit your existing client conversations for patterns

Look beyond the spreadsheet. Your best data is in your client feedback: what they keep asking for, and what they already pay for from other providers. When you look across those conversations as a whole, you see patterns. You've been too close to the individual interactions to see the bigger picture. Run this audit and you'll spot demand you've been ignoring. That demand is your opportunity.

"Based on what you know about my business, help me audit my existing client conversations for recurring patterns. I'll share some example conversations or themes below. Identify what clients keep asking for, what problems they mention more than once, and what they seem to want that I'm not currently offering. Highlight the top 3 patterns you see and explain what each one could mean as a business opportunity. [Paste example client messages, emails, call transcripts or conversation themes here] Ask for more detail if required."

Map the adjacent problems nobody is solving well

Your audience has problems beyond the ones you solve. There is a whole ring of challenges sitting just outside your existing offer, and right now those people are struggling to find someone who gets it. The gap between what exists and what's needed is where lucrative digital products come out. Find the gap, at all costs. Map the full problem landscape and you'll see where the money is.

"Based on what you know about my audience and the problems I currently solve, map out the adjacent problems my audience faces that aren't being well addressed. Think about what happens before they come to me, after they leave, and alongside the work we do together. Give me 5 adjacent problem areas, ranked by how significant they seem, and for each one suggest a possible product or service I could offer to address it. Ask for more detail if required."

Research what others in your space are missing

Don’t feel threatened by the competition . Instead, study them and find weaknesses to exploit. Reviews and feedback on other offerings in your space are a goldmine of unmet need. They reveal exactly what people wish existed, framed in plain language by the people who want it. When you think bigger about where your market is heading, this research becomes your roadmap. Find what's missing and build it. Stop sharing a category.

"Based on what you know about my industry and the types of offerings available in my space, help me identify what is commonly missing based on the language people use in reviews and feedback. What do buyers repeatedly wish existed? What complaints come up most? What would make people switch from what they currently use? Summarise the top 3 gaps and explain how a new offer could address each one. [Add any details about your industry, key brand and competitors, and the type of products or services offered] Ask for more detail if required."

Score each opportunity against your time, skills, and energy

Not every good opportunity is the right opportunity for you. You have finite time, a specific skill set, and energy that needs protecting. Instead of chasing everything that looks promising, quadruple down on the one thing that fits. Score each option against what you actually have to give to remove emotion from the equation. Pursue the opportunity that rewards your effort, not the one that just sounds exciting.

"Based on what you know about my business, skills and working style, help me score the following opportunities against my available time, existing strengths, and energy levels. For each opportunity, rate it from 1 to 10 across these three factors and give a brief reason for each score. Then rank them in order of the best fit for me right now. [List the opportunities you're considering] Ask for more detail if required."

Test a new offer concept before you build it

Spending months building something nobody wants is one of the most expensive mistakes in business. The good news is you don't have to guess . Before you invest time, money, or energy into a new offer, run it past the people who would buy. A quick test with your existing audience tells you everything. The offers with longevity are always the ones that start with a clear signal of demand. Build what people are already reaching for.

"Based on what you know about my audience and current offers, help me design a fast test for a new offer concept. I want to validate demand before I build anything. Suggest a simple way to present this concept to my existing audience, the key questions I need them to answer, and how I'll know if the signal is strong enough to proceed. [Describe the new offer concept you're considering] Ask for more detail if required."

Your next business opportunity is closer than you think

You are a few processes away from a radically different business and life. Audit your client conversations to surface real demand, map the problems your audience faces beyond what you currently solve, study what others in your space are missing, score each option against your actual capacity, and test a concept before you commit to building it. The signal is already there. You just need the right questions to find it.

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