WNBA MVP Favorite A’ja Wilson Wants More. Plus: Secrets From Private Equity That Will Help Your Business
S everal months ago—in January, in fact, so basically another lifetime ago—I began this newsletter by pointing to Pew data about aging; a then-recent report had found about half of adults ages 65 and older are saying they are aging extremely or very well, but only 30% of those younger than 65 expect to age similarly well .
The dichotomy between lived experience versus expected experiences by those who are younger remains for me an interesting area to probe—which is why I’m so pleased to share two (related) developments with you today. The first of these developments: Starting today we are releasing a limited run of The Exchange, a video series that explores intergenerational dynamics and asks the question: What can Gen-Z and Millennials learn from Boomers and Gen X, and vice-versa? Can cross-generational conversations unlock new ideas and push industries forward?
Our first episode of this limited run features 30 Under 30 lister Sarah Cheung, cofounder of Sacheu Beauty, and 50 Over 50 lister Mally Roncal, a celebrity makeup artist turned entrepreneur. Sarah and Mally had never met before this conversation, but as you’ll see, they had way more in common than their ages and backgrounds would say on paper—and their exchange featured terrific insights on managing a product that’s gone viral, building authentic community and making space for a personal life even when building a beauty brand can take up every spare minute of time. You can watch the full episode here.
As for the second of the developments I’ve teased: We haven’t shared this widely because we have limited seating, but we are hosting a special New York City version of our Forbes 30/50 Summit in New York later this month, and we’ve j ust released 30 seats to this loyal newsletter audience. The event will feature women from our 50 Over 50 and 30 Under 30 lists, and luminaries of all ages in between, talking about their work, how to make an impact at scale, and how our ages can be our ultimate superpowers. Confirmed speakers include Uma Thurman, Emma Grede, Jordan Chiles, Monica Ravi-Conway, Crystelle Pereira, and Flau'jae Johnson , among others. Click through here to reserve a spot in the audience on Friday, October 16!
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Exclusive Forbes Profile: WNBA MVP Favorite A’ja Wilson Wants More
Life in the WNBA was very different when A’ja Wilson was a rookie. Back in 2018, the 6-foot-4 Las Vegas Aces center was flying coach to games, playing in half-empty arenas and 2,000-seat auditoriums, and jetting off to China when the season ended to supplement her $52,000 salary. When it came to sponsor or media opportunities, “rookie A’ja absolutely said yes to everything,” Wilson, who recently turned 30, tells Forbes . “I felt like I had to make sure I struck while the iron was hot, get everything now, because you really didn’t know what was going to happen.” Now, with her own signature sneaker, a New York Times bestselling memoir, a name-drop in a Cardi B song, a voice role in the Steph Curry–produced movie GOAT and appearances on everything from the Wheaties box to The Tonight Show to Hot Ones, Wilson thinks the time for modesty is over.
ICYMI: Stories From The Week
AMD will acquire artificial intelligence firm World Labs in an $8.2 billion deal, t he chip designer announced Monday . This means that World Labs’ co-founder Fei-Fei Li , known as the “Godmother of AI,” will join AMD as its executive vice president and chief scientist, reporting to AMD CEO Lisa Su .
For the past seven years, Alice Walton, the only daughter of Walmart founder Sam Walton , has been planning a massive health complex, promising $350 million from her foundation for the 250-bed hospital and state-of-the-art cancer center in Bentonville, Arkansas. Last Thursday, it broke ground, with 76-year-old Walton, who is worth $118 billion, holding court in a bright pink jacket with her white hair pulled back in a bun.
New York-based McKissack , a construction company, is forecasting more than $100 million in revenue in 2026. The company is featured on the new ForbesBLK 25: Top Businesses to Watch list , and Cheryl McKissack Daniel —a fifth-generation owner of the family business—spoke with Forbes senior editor Jabari Young about her succession plans and the business’ big project for JP Morgan.
The technology to address climate change exists. Funding it and deploying it is the harder problem, and one woman has made it her life’s mission to solve that: Venture Capital firm Pulse Fund recently announced it has raised $63 million. Led by founder and managing partner Tenzin Seldon , this fund will back early-stage climate companies working on energy transition as well as within the infrastructure, food and agriculture, and mobility sectors.
New census numbers indicate that the gender pay gap narrowed substantially in 2025. However, earlier this year, another government agency reported that the gap grew in 2025. Which is correct?
1. Update your rules for success. If you were a strong student, you probably entered the workforce believing you understood how to succeed. Work hard, follow the rules and produce excellent work. You may, however, have been surprised or disappointed to discover that some of your most deeply ingrained academic habits may be holding you back. Here are three examples.
2. Understand what raised interest rates mean for you. In mid-September, the Federal Reserve raised interest rates for the first time since July 2023. Although consumers do not borrow directly at that rate, changes in the federal funds rate can influence what banks charge for credit cards, personal loans, auto loans and other forms of credit. Read on to learn what this rate increase could mean for you.
3. Learn from private equity to scale your business. Deal work teaches triage: when everything is a priority, you must decide what comes first. “Every morning I make a choice,” Kelley Williamson, a former PE investor-turned-founder, recently told ForbesWomen. “What is the single most important thing that needs to happen for this business today? Not the list. The one thing. And I do that first, before the noise starts.” Read on for other scaling secrets from the world of private equity.