For the last 15 years, LTK has invited creators and brands to LTK Con. As one of the original creator platforms, LTK helps creators monetize their content with affiliate links and brand campaigns. This year at LTK Con, brands debuted brand-new store experiences and new seasonal product lines, and creator-led businesses celebrated their full-circle moments.

Brands and retailers recognize creators’ power on LTK. LTK influencers have driven over $6 billion in sales annually. With over 8,000 retail partners on LTK, a handful of brands are continuing to invest in creators at LTK Con.

LTK Con featured brands on the main stage, in the brand suites, and at the parties. The brands present at LTK Con include:

  • Target
  • Ulta
  • Macy’s
  • Stanley
  • Spanx
  • Abercombie & Fitch
  • Etsy
  • Quince
  • Wayfair
  • Nutrafol
  • Shark/Ninja
  • Dynamite
  • Kiehl’s
  • Kohl’s
  • Wrangler

I spoke with LTK President and co-founder Amber Venz Box, who shared the humble beginnings of bringing the first retailers to LTK. She also shared that brands have been a part of LTK Con since the beginning, including Kendra Scott and Gap. Amber emphasized that LTK has always had two sides of the marketplace: brands and consumers. Brands have always been a major part of LTK and LTK Con.

I spoke with two LTK creators who have launched their own businesses and work with LTK as a brand.

Courtney Shields, LTK creator @courtneyshields and co-founder of DIBS, spoke on the main stage about pitching TULA to launch their first influencer product collaboration. After successfully bringing a product to market, TULA’s founders approached Shields to see what she wanted to do next. In 2021, Shields co-founded and launched DIBS. Desert Island Beauty Status, or DIBS, is a multifunctional clean beauty brand.

Courtney shared that when DIBS launched, creators could link on LTK. Today, DIBS uses LTK’s platform to reach creators with Quick Collabs.

I also spoke with MJ Carlson, founder of Electric Picks and the creator behind @mjcarlson_ . Carlson shared that she got Electric Picks on the LTK platform in 2014. Today, Electric Picks uses LTK’s platform to reach creators with organic giftings.

Electric Picks also had its first activation at LTK Con. Creators could use the claw machine to pick up jewelry. LTK influencers also got to preview the jewelry line.

Other major retailers like Macy’s and Target also had a major presence at LTK Con. Target gave LTK influencers the first look at Target Beauty Studio . Target built out a mock-up of Target Beauty Studio and included the 90 new brands and 1,600+ products inside.

Outside of the LTK Brand Suite, Macy’s built out an entire Style Suite on a different floor. Influencers previewed fall collections and got a sneak peek at Macy’s American Designers Collection . Macy’s showcased American fashion brands like Tommy Hilfiger, Michael Kors, and Donna Karan New York. Influencers were also gifted the Macy’s 100th Anniversary Thanksgiving Parade Tote.