How This South African Entrepreneur Is Doing More To Bridge The Digital Divide And Create Greater Impact
Noleen Mariappen has dedicated her career to advancing equity and collaboration at scale. With the use of technology, she has centered her business on ensuring that no one on the continent gets left behind.
“Leadership for me has really been about learning to listen more,” Impactoverse founder, Noleen Mariappen, tells FORBES AFRICA.
“I have always been adaptable and flexible, but it is also about building partnerships rather than just pushing solutions; and enabling ecosystems rather than trying to control them.”
Identifying herself as an impact entrepreneur, Mariappen has consistently focused her work on bridging the digital divide to drive inclusion, access, empowerment and positive impact.
“My mom recently reminded me of a poem I wrote for a competition in primary school. It was about a person [without a home], not the usual carefree childhood topic,” she recalls thinking back to when she grew up in Phoenix, a small town located roughly 24 km northwest of central Durban, South Africa.
“That is what stayed with me. Even though things were tough for us and we moved from pillar to post, sometimes sharing spaces, we still had a roof over our heads. There was always someone who had less; someone who did not have a home at all.”
After years of working across different sectors, Mariappen founded the purpose-driven ecosystem, known as Impactoverse. She describes it as one leverages technology and creativity for positive real-world outcomes.
Through interactive and immersive technologies, she says the business is reshaping how awareness around initiatives aligned with the Sustainable Development Goals are built and how action follows.
At its core, her ambition is to create a connected platform that brings people together across borders and backgrounds, enabling them to collaborate and co-create solutions that contribute to meaningful global progress.
By translating complex environmental and social challenges into engaging digital experiences, Impactoverse enables both individuals and organizations to move beyond conversation and toward measurable impact.
Africa’s digital gap has always represented a significant opportunity for Mariappen.
“For us, the gap is not just about motivation and it is not just about ideas; it is about access,” she says.
“There are young people in communities who already understand many of these challenges deeply because of their lived experience. But they do not have access to the tools, the networks or the environments they need.”
Africa is a continent with the youngest population in the world, which means technology will play a fundamental role in shaping its future. Through Impactoverse, Mariappen has set out to create the intersection between people, planet, profit and purpose.
Some of the organization’s projects span the continent. In Uganda, Impactoverse works with the Toonda–Cultural Community Center, where children have developed organic fertilizer.
In Cape Town, near the Cape Flats, an area where high levels of gang violence are reported, young participants, who are largely from Hanover Park and Mitchells Plain, are being taught about gaming in relation to real-world challenges. One 13-year-old has taken it upon himself, through the program, to explore solutions for the water crisis in his community.
“When you really look at it, businesses exist to solve problems. But today, many are no longer focused on addressing real challenges; they are simply adding another layer of convenience,” Mariappen adds.
For her, technology must be used to shape the future. She argues that when communities are excluded from advanced technologies, existing inequalities only deepen.
“African communities should not be limited to basic digital skills while the rest of the world accelerates ahead,” she says, reflecting on how much collaboration means to her.
“Even when they come up with solutions, they do not have opportunities to test their ideas safely and meaningfully in ways that are encouraging and motivating.”
Loading article...