The upcoming session, Identity, Attention, Discoverability, brings together AI entrepreneurs and practitioners on May 19 to explore how artificial intelligence is reshaping the way companies communicate, operate and get found.

Artificial intelligence is no longer a background technology. It is becoming the infrastructure through which businesses are discovered, interpreted and recommended to the people who matter most to them.

This shift is forcing a new set of questions on founders, marketers and executives: How does your brand appear inside AI-generated environments? How do AI systems read, classify and recommend your company? And what does visibility actually mean when the layer between your business and your audience is increasingly synthetic?

GYG Agency is building a platform to explore exactly these questions.

The agency has launched AI Culture LIVE, a new series of online conversations focused on the intersection of artificial intelligence, media, identity, visibility and business adaptation. The series brings together practitioners, entrepreneurs and AI builders for live, applied discussions — not theoretical panels or product demos, but working conversations about what is actually changing and what businesses need to do about it.

“AI visibility is no longer just about being present online. It is about being correctly understood by both people and intelligent systems,” said Valere Zimare, Co-Founder of GYG Agency. “AI Culture LIVE was created to bring practitioners into one conversation about how companies can adapt their identity, communication and strategy for this new environment.”

The upcoming session of the series, Identity, Attention, Discoverability, takes place online on May 19 at 6 PM CET.

Why This Conversation Is Happening Now

For the past decade, the logic of digital visibility was relatively stable. Build a website. Optimize for search. Publish content. Run advertising. The assumption behind every step was that humans were making the final call.

That assumption is shifting.

AI systems are increasingly mediating how people search for information, how they discover companies, how they compare options and how they make decisions. Search engines are generating direct answers. AI assistants are recommending brands without showing a results page. The gap between how a company presents itself and how an AI system interprets it is becoming a real competitive variable.

The companies that understand this gap, and learn to close it, will have a structural advantage in the next phase of digital business.

AI Culture LIVE is designed to help businesses understand and navigate this transition.

The May 19 Session: Three Themes, Three Practitioners

The May 19 session of AI Culture LIVE will explore three areas where AI is actively rewriting the rules of visibility and communication.

Synthetic Humans and AI Storytelling examines the rise of AI avatars, AI influencers and generated personalities as new instruments of brand communication and creative expression. This theme will be brought to life by Natalia Tkacheva, IT entrepreneur, artist, founder of MetaMuse and co-founder of AI Museum Lab, who builds AI avatars and AI influencers for innovative brands and is developing FemTech OASIS in Malaysia. Natalia’s work sits at the frontier of what AI-generated identity means for brands and creators.

AI-Generated Media Ecosystems addresses the shift from individual AI tools to integrated systems that support content creation, brand communication and creative production at scale. Igor Levi, serial entrepreneur with over 20 years of experience building software businesses and founder of Creative Engines — a platform that transforms brand DNA into on-brand creative output — will bring a hands-on perspective on what it looks like to run companies with AI handling operational and creative heavy lifting.

Visibility Beyond SEO: AI Ads and Discovery focuses on how AI-driven discovery, recommendations and advertising are creating a new visibility landscape that operates differently from traditional search optimization. AI strategist and practitioner Danel Guzairov, who works with businesses on applying AI where it creates real and measurable value, will address how companies can move from AI experimentation to AI execution — and what visibility means when the algorithm is doing the finding.

Moderated by Valere Zimare

The session will be moderated by Valere Zimare, Co-Founder of GYG Agency and leadership and AI systems strategist, who works with founders and executives at the intersection of leadership, AI systems, brand visibility and trust-based growth.

Valere’s approach is grounded in a specific insight: that the biggest challenge for companies in the AI era is not adopting the right tools, but building the right architecture — the positioning, authority signals, content structure and market narrative that allow both people and AI systems to correctly understand what a company does and who it serves.

As moderator of AI Culture LIVE, she will steer the conversation toward the strategic questions that matter most: how to be correctly read by AI systems, how to build visibility that converts into trust, and how to scale without losing the human intelligence behind the business.

What the Series Represents

AI Culture LIVE is not a one-off event. It is an ongoing series of conversations built around a single conviction: that AI is not only changing what businesses create, but the environment in which businesses exist.

The series is designed for founders, creators, marketers, developers and executives who are ready to move past the hype and engage seriously with what AI means for their communication, their visibility and their market position.

Future sessions will continue to examine the systems shaping the next stage of digital presence — from AI-generated media and synthetic identity to AI-powered operations and the evolving relationship between attention, trust and conversion.

The AI Culture LIVE session, Identity, Attention, Discoverability, takes place online on May 19 at 6 PM CET.

Registration is available here: https://luma.com/aiculture.