The ties between Databricks, the $190 billion-valued data storage and AI company, and UC Berkeley runs deep: All seven cofounders worked at Berkeley as researchers, and from their work at the university from 2009-2013, they built the popular analytics engine Apache Spark. Then together they founded Databricks. Two of the cofounders are still on the Berkeley faculty.

Now the company is doubling down on that connection with the largest-ever sponsorship deal in Cal Athletics history. The famed football venue will now be named Databricks Field at California Memorial Stadium, with a Databricks logo on the 50-yard line. The players will wear a small Databricks decal on their helmets. Cal Athletics will also become a Databricks customer, able to use its platform for scouting, player development or in-game analytics.

The financial terms of the partnership were not announced, but a source familiar with the deal said it’s worth up to $22.8 million over ten years.

“We started the company in a room in Soda Hall, moved to a small office on Addison Street, and spent our first few years in Berkeley before eventually heading to SF,” CEO Ali Ghodsi wrote on X. “Berkeley shaped everything about how this company thinks, and this is our way of investing in the next generation of students and builders who’ll do their best work on that campus.”

UC Berkeley has been an investor in Databricks since 2021, through UC Investments, the $190 billion institutional investment arm of the University of California, Databricks told Forbes . The Berkeley Frontier Fund, which is affiliated with the university but not owned by it, is also an investor.

The deal comes as the AI boom has made even more tech founders billionaires. Three of the company’s founders — Ghodsi, CTO Matei Zaharia and executive chair Ion Stoica — earlier this month debuted on the Forbes 400 list of the richest people in America with estimated net worths of $7.6 billion, $7 billion and $7 billion respectively. It follows a massive fundraising $5 billion round in August that ballooned the company’s worth to $500 billion.

The company has been a top IPO candidate for years now — especially as Wall Street waits for highly anticipated public market debuts from Anthropic and OpenAI. The company has chosen to put off an IPO for this long because it’s been able to raise the funds it needs in the private markets, Ghodsi told Forbes last year. He said there’s no official timeline, but it’s coming. “As I’ve said before, it’s not an if, it’s a when,” he said at the time. “It will happen.”