Rustam Rylskiy Founded PROS.CRTV to Fill the Gap — and Unlocked a $600M Opportunity in the Process


When Rustam Rylskiy moved to Dubai, he came with a thesis: the UAE's creative economy was growing fast, but the infrastructure hadn't caught up. 30,000 active creators, 4,000 media companies — and zero open-access LED volume studios. He fixed that in September 2025. PROS.CRTV's 4K LED wall (3840×2160) delivers the same technology behind The Mandalorian and HBO's The Last of Us — without the Hollywood budget. Real-time environments, natural lighting, no green screen, no weeks in post.

"LED volumes offer more control, m  ore realism, and significantly less time in post-production. Making this technology accessible was the next logical step." 

The business behind the studio is built to match the ambition. Five years across geopolitical shocks and a full model pivot — and PROS.CRTV kept delivering. The studio infrastructure now creates a scalable, recurring revenue layer on top of an already proven production operation. It's the kind of model that gets more efficient as it grows, not less.

 In 2024, Dubai attracted AED 18.86 billion in creative industry FDI — ranking first globally for the third consecutive year. The UAE's digital media market is heading to $1.3 billion by 2028.

PROS.CRTV isn't just filling a gap. It's building the infrastructure for what comes next.

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